Summary

In this episode, Mickey and Nico Lafakis discuss the use of AI, specifically OpenAI's Chat GPT, for research and content development for #highered enrollment and #admissions professionals. Together visually demonstrate how AI can be used to create marketing campaigns, including audience segmentation, content themes, social media posts, and email campaigns. They show how the use of clear and direct language, strategic and data-driven responses, and empathy in creating brand voice and messaging. Nico also explains the process of prompting the AI model and how it can be customized to specific use cases. Overall, the conversation highlights the efficiency and effectiveness of using AI in various aspects of marketing and content creation.

Take-aways:

• Prompting is key to getting desired outputs from AI.

• Practice improves clarity in communication with AI and can significantly reduce time spent on content creation.

• Leveraging AI can enhance strategic decision-making processes.

• AI tools can remember past conversations for better context.

00:00

Introduction and Demo

08:14

Understanding Content for Higher Ed and AI

11:41

Getting Started with AI and Chat GPT

15:56

Creating a Marketing Campaign

23:09

Efficiency and Benefits of AI in Marketing

26:13

Key Takeaways and Conclusion