Udit Toshniwal, Co-Founder of The Pant Project, joins Abhishansa to explore the journey of building a category-first menswear brand in India. From launching with custom-made trousers during the pandemic to redefining bottom wear through fit, fabric, and functionality, the conversation dives into changing consumer expectations, building loyalty in a traditionally overlooked category, and balancing customization, quality, and scale. Udit also shares insights into fabric innovation, why comfort has become a key driver of purchase decisions, scaling through D2C, marketplaces, and retail stores, raising capital after achieving product-market fit, and balancing long-term brand building with the demands of a fast-growing fashion business.

Satyajit Hange, Co-Founder of Two Brothers Organic Farms, joins Abhishansa to explore the journey of building a brand in an organic food category. From leaving a banking career to return to the family farm to championing regenerative agriculture, the conversation dives into building trust in a highly scrutinized category, reviving native crops, educating consumers about clean food, and balancing quality, ethics, and scale. Satyajit also shares insights into the economics of organic food, why consumers are willing to pay a premium for quality, scaling through D2C and quick commerce, working with thousands of farmers, raising capital, and balancing long-term agricultural practices with the demands of a fast-growing consumer brand.

Harshita Motaparthi and Pravishta Nadella, Co-Founders of Mile Collective, join Abhishansa to unpack what it takes to build a premium activewear brand for Indian women. From designing for Indian climates and everyday movement to balancing performance, comfort, and durability, the conversation explores building a brand in an increasingly crowded market, community-led growth, working with celebrity co-founder Samantha Ruth Prabhu, and creating activewear rooted in real everyday routines.