Building Cumin Co.: The Business of Rethinking Indian Cookware ft. Niharika Joshi
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Building Cumin Co.: The Business of Rethinking Indian Cookware ft. Niharika Joshi
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Summary
What does it take to build a differentiated cookware brand in a market dominated by legacy players?
In this episode of Building, Actually with Abhishansa Mathur, Niharika Joshi, Co-founder of Cumin Co., discusses building a healthy cookware brand from the ground up; from product innovation and developing enamel-coated cast iron cookware to scaling from five products to over 200 SKUs.
We also explore consumer education, manufacturing, D2C distribution, quick commerce and the business decisions involved in building a new-age kitchenware brand, rooted in Indian aesthetics and functionality.
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