In this episode of Branducation, I sit down with Scott Eddy for a no-BS conversation about why most brands say they want to grow, but panic the moment real marketing shows up.

Scott pulls back the curtain on the broken mindset he sees every day: brands that want to be “different and unique” without investing in the work required to actually stand out. We dig into why social media is still treated like a cost instead of an investment, how performance marketing has hit a wall, and why so many businesses look identical despite having access to more tools than ever before.

He also breaks down how AI isn’t killing creativity, just exposing the lack of it. And, why emotional intelligence, original thinking, and human storytelling are becoming the real competitive advantages as everything else gets commoditized.

This episode is a reality check for brands stuck in boring, beige sameness, internal inefficiency, and outdated thinking, but it's also a roadmap for marketers who want to build brands that people actually care about.

About Scott Eddy: Scott Eddy is a global marketing strategist, personal brand expert, and former investment banker. He founded one of Asia’s first and largest digital agencies, advises brands across hospitality and consumer sectors, and is known for his human-first approach to social media, storytelling, and brand-building. You can find him as @MrScottEddy across platforms.

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Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

In this episode of Branducation, I sit down with Pattie Ehsaei for a candid conversation about what it really takes to build influence, reclaim your voice, and evolve your brand without losing yourself in the process.

Pattie shares the unfiltered reality behind growing to over a million followers on TikTok—why it wasn’t luck, why it definitely wasn’t overnight, and why most people quit right before the algorithm ever works in their favor. We talk about the discipline, volume, and self-awareness required to build a platform, how viral moments actually happen, and why the content you least expect is often the content that changes everything.

We also dig into the harder, more personal pivot: outgrowing the identity that made you successful. Pattie opens up about moving beyond “Duchess of Decorum” into a more focused, honest mission—empowering women across relationships, work, wealth, and worth—and why clarity, not followers, is the real foundation of scale.

If you’ve ever built momentum but felt disconnected from your message, hit a plateau you couldn’t explain, or wondered whether it’s “too late” to start something new, this episode is for you.

About Pattie Ehsaei:

Pattie Ehsaei is a Los Angeles–based content creator, author, and former criminal prosecutor with over one million followers on TikTok. With a background in finance and law, she takes a practical, no-nonsense approach to empowering women to rise in their relationships, careers, finances, and self-worth. She is the author of Never Date a Broke Dude and is currently evolving her brand to support women through education, courses, events, and community-driven experiences designed to help them earn, rise, and finally be free.

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Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

In this episode of Branducation, I sit down with Gee Ranasinha for a blunt conversation about why modern marketing feels broken and what it takes to fix it without getting dragged around by every new “growth hack” and shiny tool.

We talk about why leaders claim they want growth but resist the work that actually creates demand, how “data-driven” turns into a crutch when nobody’s asking smart questions, and why A/B testing was meant to sharpen execution, not replace intent. We also get into AI and the trap of shipping “good enough” creative at scale, which is basically a recipe for becoming instantly forgettable.

If you’ve ever felt like your job is 50 percent marketing and 50 percent explaining marketing, this one’s for you. Strong opinions, real talk, and a reminder that storytelling is still the job.

About Gee: Gee Ranasinha is the founder and CEO of KEXINO, an international marketing services firm helping small and mid-sized businesses and startups create more effective marketing. He has worked across media production, early digital imaging, and print and publishing, and previously served as Worldwide Director of Marketing for a Germany-based software company with clients including Marvel, IKEA, Nestlé, and WPP. Gee is based in Strasbourg, France, has been writing about marketing since 1991, publishes the award-winning blog Business Value Matters, and lectures MBA students as an Adjunct Clinical Professor of Marketing.

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Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

In this episode of Branducation, Bill Harper sits down with Jason Tryfon and Drew Williams from Authenticom for a wide-open conversation on the state of brand, AI, and modern marketing.

Together, they unpack why brand fundamentals still matter, even as tactics move faster than ever. They explore how executives are becoming unexpected influencers, why micro-moments dominate the attention economy, and how AI is reshaping everything—from creative workflows to leadership itself.

If you’ve ever wondered why branding remains confusing, why your logo isn’t your brand, or how to find your lane amid 7 billion voices online, this conversation cuts through the noise. Expect insights, real stories, and a refreshing take on what actually moves the needle today.

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Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

Brand Boss Bill Harper sits down with futurist David Shing for a conversation on creativity, leadership, AI, culture, and why the future belongs to the curious—not the experts.

In this conversation, Bill and Shing dive deep into what’s happening in marketing, creativity, leadership, and culture right now—and why everything feels… the same. From the rise of homogenized AI content to the death of listening, the shrinking lifespan of the CMO, and the return of craft, they explore what it really takes to stand out in a world moving too fast for its own good.

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Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

You’re tweaking ads, rebuilding your website, maybe even burning budget on SEO… but nothing’s really clicking.

Here’s the brutal truth: it’s not your offer, it’s your message.

I’ve spent 35 years building $10M+ brands, and I can tell you this: if your story doesn’t resonate, you don’t scale. Period.

That’s why today, we’re going to dive deep into the strategic frameworks and structural tools that powerhouse brands rely on to become unforgettable. And here’s the best part: these same structures work whether you’re a startup, a challenger brand, or already pushing into category leadership. I will break down the psychology of how people really make decisions (hint: it’s emotional first, logic second), why most branding falls flat, and the exact messaging shift that took one luggage brand from near-dead to dominating the category with 837% growth.

We’ll also unpack the "What Trap" killing your pitch, the top ten truths of great branding, and how to stop sounding like everyone else in your market.

If you’re serious about building a $10M+ brand, this is where it starts.

Hit play. Let’s build something unforgettable.

Key Takeaways:

• 00:00 Intro
• 00:58 The most misunderstood concept in business
• 04:20 What is branding?
• 04:55 The role branding plays in marketing
• 07:34 The power of storytelling
• 11:11 The what trap
• 16:05 10 fundamental truths of branding
• 27:12 Leveraging this knowledge
• 29:15 Outro

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Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

Ever feel like your marketing message isn’t landing?

You're throwing money at landing pages, but skipping the part where you actually understand how your customers make decisions. In this episode, I sat down with Chris Silvestri, founder of Conversion Alchemy, to talk about why your words aren’t working—and what to do about it.

Chris has this rare blend of engineering logic and copywriting empathy. He’s not just tweaking buttons and headlines; he’s building full-stack messaging systems that help companies convert 20% - 60% higher.

We unpack his PATH Framework, how to structure research so it actually means something, and why AI won’t save your copy if you don’t know your customer.

You’ll hear how clients are seeing 20–60% lifts in conversion, just by shifting how they talk about what they do, and why that starts way before you write a single line of copy.

If you’re tired of guessing at what to say and ready to build copy that converts instead of just sounding clever, this episode is for you.

Hit play now. Your funnel will thank you.

Key Takeaways:

• 00:00 Intro
• 00:51 The story of Conversion Alchemy
• 03:08 The PATH Framework
• 06:07 What most businesses miss
• 08:36 Research methods and synthesizing data
• 14:59 AI in copywriting and research
• 20:50 Future direction and plans
• 22:13 Client success stories
• 24:29 Outro

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Learn more about Chris and Conversion Alchemy:

🔷 Website: https://christophersilvestri.com/

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

Can your brand grow before it looks the part?

Branducation explores real-world branding challenges and the entrepreneurs behind them. In this episode, I sit down with Will Nitze, founder of IQBAR, a functional food company that scaled into major retail before seriously investing in branding.

Will shares how he negotiated time to build his business while still employed, turned a kitchen prototype into a CPG product, and leaned on execution over aesthetics to gain early traction. This episode pulls back the curtain on the messy, unsexy aspects of brand building and why they work.

We talk about branding as iteration, the tension between design and velocity, and how IQBAR evolved from brain fuel to a broader brain-and-body platform. It’s not about looking polished—it’s about moving product, finding fit, and branding when it counts.

A practical, refreshingly honest episode with one of the sharpest founders in functional food.

Key Takeaways:

• 00:00 Intro
• 00:28 Transitioning from a 9-5 job to entrepreneurship
• 04:26 Building momentum and overcoming challenges
• 07:40 The importance of asking for help
• 10:09 It’s harder to be a boss
• 12:20 Product development and finding manufacturing partners
• 15:23 Branding and distribution strategy
• 22:49 What’s next for IQBAR?
• 24:36 Outro

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Learn more about Will Nitze and IQBAR:

🔷 LinkedIn: https://www.linkedin.com/in/will-nitze/

🔷 Website: https://www.eatiqbar.com/

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!