In this episode of Branducation, I sit down with Gee Ranasinha for a blunt conversation about why modern marketing feels broken and what it takes to fix it without getting dragged around by every new “growth hack” and shiny tool.

We talk about why leaders claim they want growth but resist the work that actually creates demand, how “data-driven” turns into a crutch when nobody’s asking smart questions, and why A/B testing was meant to sharpen execution, not replace intent. We also get into AI and the trap of shipping “good enough” creative at scale, which is basically a recipe for becoming instantly forgettable.

If you’ve ever felt like your job is 50 percent marketing and 50 percent explaining marketing, this one’s for you. Strong opinions, real talk, and a reminder that storytelling is still the job.

About Gee: Gee Ranasinha is the founder and CEO of KEXINO, an international marketing services firm helping small and mid-sized businesses and startups create more effective marketing. He has worked across media production, early digital imaging, and print and publishing, and previously served as Worldwide Director of Marketing for a Germany-based software company with clients including Marvel, IKEA, Nestlé, and WPP. Gee is based in Strasbourg, France, has been writing about marketing since 1991, publishes the award-winning blog Business Value Matters, and lectures MBA students as an Adjunct Clinical Professor of Marketing.

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Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

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