In this episode of Branducation, I sit down with Scott Eddy for a no-BS conversation about why most brands say they want to grow, but panic the moment real marketing shows up.

Scott pulls back the curtain on the broken mindset he sees every day: brands that want to be “different and unique” without investing in the work required to actually stand out. We dig into why social media is still treated like a cost instead of an investment, how performance marketing has hit a wall, and why so many businesses look identical despite having access to more tools than ever before.

He also breaks down how AI isn’t killing creativity, just exposing the lack of it. And, why emotional intelligence, original thinking, and human storytelling are becoming the real competitive advantages as everything else gets commoditized.

This episode is a reality check for brands stuck in boring, beige sameness, internal inefficiency, and outdated thinking, but it's also a roadmap for marketers who want to build brands that people actually care about.

About Scott Eddy: Scott Eddy is a global marketing strategist, personal brand expert, and former investment banker. He founded one of Asia’s first and largest digital agencies, advises brands across hospitality and consumer sectors, and is known for his human-first approach to social media, storytelling, and brand-building. You can find him as @MrScottEddy across platforms.

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Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

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