In this episode of Branducation, I sit down with Scott Eddy for a no-BS conversation about why most brands say they want to grow, but panic the moment real marketing shows up.

Scott pulls back the curtain on the broken mindset he sees every day: brands that want to be “different and unique” without investing in the work required to actually stand out. We dig into why social media is still treated like a cost instead of an investment, how performance marketing has hit a wall, and why so many businesses look identical despite having access to more tools than ever before.

He also breaks down how AI isn’t killing creativity, just exposing the lack of it. And, why emotional intelligence, original thinking, and human storytelling are becoming the real competitive advantages as everything else gets commoditized.

This episode is a reality check for brands stuck in boring, beige sameness, internal inefficiency, and outdated thinking, but it's also a roadmap for marketers who want to build brands that people actually care about.

About Scott Eddy: Scott Eddy is a global marketing strategist, personal brand expert, and former investment banker. He founded one of Asia’s first and largest digital agencies, advises brands across hospitality and consumer sectors, and is known for his human-first approach to social media, storytelling, and brand-building. You can find him as @MrScottEddy across platforms.

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Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

In this episode of Branducation, I sit down with Pattie Ehsaei for a candid conversation about what it really takes to build influence, reclaim your voice, and evolve your brand without losing yourself in the process.

Pattie shares the unfiltered reality behind growing to over a million followers on TikTok—why it wasn’t luck, why it definitely wasn’t overnight, and why most people quit right before the algorithm ever works in their favor. We talk about the discipline, volume, and self-awareness required to build a platform, how viral moments actually happen, and why the content you least expect is often the content that changes everything.

We also dig into the harder, more personal pivot: outgrowing the identity that made you successful. Pattie opens up about moving beyond “Duchess of Decorum” into a more focused, honest mission—empowering women across relationships, work, wealth, and worth—and why clarity, not followers, is the real foundation of scale.

If you’ve ever built momentum but felt disconnected from your message, hit a plateau you couldn’t explain, or wondered whether it’s “too late” to start something new, this episode is for you.

About Pattie Ehsaei:

Pattie Ehsaei is a Los Angeles–based content creator, author, and former criminal prosecutor with over one million followers on TikTok. With a background in finance and law, she takes a practical, no-nonsense approach to empowering women to rise in their relationships, careers, finances, and self-worth. She is the author of Never Date a Broke Dude and is currently evolving her brand to support women through education, courses, events, and community-driven experiences designed to help them earn, rise, and finally be free.

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Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

In this episode of Branducation, I sit down with Gee Ranasinha for a blunt conversation about why modern marketing feels broken and what it takes to fix it without getting dragged around by every new “growth hack” and shiny tool.

We talk about why leaders claim they want growth but resist the work that actually creates demand, how “data-driven” turns into a crutch when nobody’s asking smart questions, and why A/B testing was meant to sharpen execution, not replace intent. We also get into AI and the trap of shipping “good enough” creative at scale, which is basically a recipe for becoming instantly forgettable.

If you’ve ever felt like your job is 50 percent marketing and 50 percent explaining marketing, this one’s for you. Strong opinions, real talk, and a reminder that storytelling is still the job.

About Gee: Gee Ranasinha is the founder and CEO of KEXINO, an international marketing services firm helping small and mid-sized businesses and startups create more effective marketing. He has worked across media production, early digital imaging, and print and publishing, and previously served as Worldwide Director of Marketing for a Germany-based software company with clients including Marvel, IKEA, Nestlé, and WPP. Gee is based in Strasbourg, France, has been writing about marketing since 1991, publishes the award-winning blog Business Value Matters, and lectures MBA students as an Adjunct Clinical Professor of Marketing.

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Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!