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Brand Tales

Brand Tales

De : Radio City India
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Listen to our new podcast Brand Tales only on Radio City.

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    Épisodes
    • BIG FUN CHEWING GUM PART 2 THE FALL

      BIG FUN CHEWING GUM PART 2 THE FALL
      Jul 21 2025

      It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

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      6 min
    • BIG FUN CHEWING GUM PART 1 THE RISE

      BIG FUN CHEWING GUM PART 1 THE RISE
      Jul 8 2025

      Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

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      6 min
    • THE RED BULL EMPTY CANS STRATEGY

      THE RED BULL EMPTY CANS STRATEGY
      Jun 23 2025

      "Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

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      7 min
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