[0:00] Introduction and Guest Overview

• Evan introduces the show and guest, Haley Graham, Chief People Officer at Navigate Community Management.
• Haley is a customer of Community Boss.

[1:10] Community Boss Solutions

• Evan describes Community Boss’s solutions for parking, amenities, and mapping.
• Guest parking challenges in HOAs.

[1:41] Meet Hailey Graham

• Haley shares her passion for people and leadership.
• Discusses her role and approach at Navigate.

[2:40] Parking Challenges in Condos

• Haley shares stories about parking disputes in condos.
• The importance of clear parking management and how Community Boss helped resolve issues.

[4:56] Deeded Parking Explained

• Haley explains how parking spaces are deeded in condos, unlike apartments.
• The impact on owners, tenants, and enforcement.

[7:01] Music and Motivation

• Haley’s motivational song: “I Can Do It With a Broken Heart” by Taylor Swift.
• The role of music in staying motivated at work.

[8:25] Caffeine Preferences

• Haley’s favorite caffeinated drinks: tea, vanilla latte, and brown sugar shaken espresso.
• Evan and Haley discuss their coffee habits.

[9:51] Hailey's Career Journey

• Haley’s path from nonprofit work to community management.
• How she found her role at Navigate and her growth to Chief People Officer.

[15:14] Remote Work Benefits

• The advantages of remote work for Navigate employees.
• Flexibility for parents and re-entering the workforce.

[17:44] Flexible Work Arrangements

• Real-life examples of how flexible work benefits employees and the company.
• The importance of trust and hiring the right people.

[23:36] Board Member Dynamics

• How board member personalities affect HOA management.
• The difference between proactive and experienced board members.

[24:19] Presenting to the Board

• Evan and Haley discuss the dynamics of presenting to HOA boards.
• Stories about challenging board meetings.

[25:10] Company Culture and Growth

• The culture at Navigate and why Haley has stayed and grown with the company.

[25:26] Power of Relationships

• The importance of relationships in the HOA industry and workplace.
• Haley’s perspective on competitors as allies.

[25:50] Awards and Achievements

• Navigate’s recent awards, including Management Company of the Year.
• Haley’s recognition as committee chair.

[26:20] Building Industry Connections

• How relationships and networking have benefited Haley and Navigate.

[37:42] Travel and Cultural Insights

• Haley’s love of travel and lessons learned from different cultures (Japan, Sri Lanka, Scandinavia).
• Applying cultural insights to leadership and work-life balance.

[44:49] Empathy and Understanding in the Workplace

• The importance of empathy, understanding, and boundaries at work.
• Building relationships with employees and supporting their well-being.

[48:06] Closing Thoughts

• Evan and Haley reflect on the value of soft skills, empathy, and community in the workplace.
• Invitation for listeners to be a guest on the show.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• 0:00 – Introduction to Boss Talks and host Evan Happel
• 0:19 – Meet Todd Thorpe: background in multifamily technology and managed WiFi
• 0:34 – The importance of WiFi in modern living and common connectivity issues
• 2:31 – Funny logo story: Community Boss vs. Dojo Networks
• 4:48 – Todd’s parking garage nightmare
• 7:39 – Todd’s musical tastes: 70s rock, Elton John, Foo Fighters, and more
• 11:53 – Coffee snobbery: Todd’s perfect brew
• 15:35 – Todd’s journey in telecommunications and cable TV
• 19:32 – The evolution of cable TV, streaming, and binge-watching
• 22:18 – Subscription strategies and viewer behavior
• 23:48 – Podcast revival and nostalgia
• 23:53 – Predictions in technology and the future of managed WiFi
• 33:39 – Security in managed WiFi and how it works in communities
• 36:15 – Hardware, software, and the role of providers in managed WiFi
• 38:21 – Access control, smart devices, and seamless connectivity
• 41:01 – The importance and adoption rate of managed WiFi in multifamily
• 44:03 – Helping others achieve success: Todd’s approach to mentorship
• 47:46 – Public speaking, Toastmasters, and personal growth
• 50:27 – Closing thoughts and invitation to future guests

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:00 – Introduction and Welcome

• Evan introduces the show and guest, Mindy Price.

00:08 – Guest Introduction: Mindy Price

• Evan shares how he met Mindy and her background in podcasting and multifamily leadership.

01:36 – Texas Rodeo and Culture

• Mindy discusses Texas stereotypes, the meaning behind "Don't Mess with Texas," and her experiences volunteering at the Houston Livestock Show and Rodeo.

08:13 – Parking Stories and Pet Peeves

• Both share personal anecdotes about parking challenges and etiquette in multifamily communities.

13:09 – Music That Motivates

• Mindy and Evan talk about their favorite motivational songs and playlists.

16:49 – Caffeinated Beverage of Choice

• Mindy reveals her love for coffee and her favorite seasonal drinks.

20:59 – Mindy's Career Journey

• Mindy recounts her path from radio/TV broadcasting to leasing, training, and eventually launching her own business.

25:49 – Transition to Supplier Partner Side

• Insights into moving between management and supplier roles in the multifamily industry.

27:54 – Industry Insights and Personal Reflections

• The impact of the multifamily industry, public perception, and the importance of networking.

29:52 – Raising Capital and Education in Real Estate

• Mindy discusses her experience as a licensed stockbroker and educator in real estate investing.

31:54 – Passion for Helping Others and Motivating Teams

• Mindy’s approach to coaching, motivating teams, and helping others overcome public speaking fears.

33:13 – Preparing for Speaking Engagements

• Tips for practicing, self-critiquing, and building confidence for public speaking.

35:56 – Starting a New Business: Inside the Why

• Mindy explains the inspiration behind her company, Inside the Why, and her mission to help others discover their purpose.

41:19 – Balancing Sales and Marketing

• Discussion on the relationship between sales and marketing, and building trust with clients.

44:03 – Final Thoughts and Encouragement

• Mindy and Evan reflect on career growth, the importance of having a plan, and encouragement for listeners to pursue their own "why."

59:26 – Outro and Contact Information

• Mindy shares her contact info and Evan invites listeners to connect and share their stories.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• 0:00 — Introduction to Boss Talks and guest Rayshaun Phillips
• 1:40 — Rayshaun’s background and entry into multifamily housing
• 9:40 — The “20 on the Rise” program and career pivots
• 15:00 — The origin of the “Ray of Sunshine” nickname
• 18:00 — Community engagement, networking, and building relationships
• 22:40 — Parking in Detroit: challenges, guest parking headaches, and apartment living
• 28:00 — Music, motivation, and personal routines
• 31:00 — The importance of volunteers and association growth
• 36:00 — Tips for introverts: networking, leading with your heart, and making connections
• 41:00 — World-building, inclusion, and finding your community
• 47:00 — Housing affordability, advocacy, and the need for more affordable housing
• 54:00 — Handling difficult conversations and embracing perception
• 60:00 — Closing thoughts and takeaways

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• [0:10] Welcome to Boss Talks and introduction of the show.
• [0:19] Introducing guest Jen Piccotti from Swift Bunny.
• [1:01] Jen’s multifamily journey and first impressions.
• [2:57] Discussion on parking challenges in multifamily communities.
• [5:06] Music that motivates Jen—Sting and “Groove Is in the Heart.”
• [7:09] Jen’s passion for tea and her background as a tea blogger.
• [10:26] Jen’s industry background and transition from property management to data and surveys.
• [11:03] Moving from Boise to Orange County and joining Shea Properties.
• [12:28] Transition to SatisFacts and working on resident surveys.
• [12:59] Move to Swift Bunny and focus on employee engagement.
• [19:27] The importance of listening to employees and using surveys for feedback.
• [21:15] Three levels of communication: macro (company), micro (supervisor), and meso (group).
• [24:09] The importance of clear communication in leadership.
• [24:47] Challenges when leadership plans are underdeveloped.
• [25:31] Regular communication during uncertain times (e.g., COVID-19).
• [26:06] Employee engagement in town hall meetings and the value of consistency.
• [27:51] The role of meso communication and building trust through regular meetings.
• [28:40] Creating connections in remote work and the importance of team bonding.
• [31:37] Effective team communication strategies, including focus groups and rotating meeting responsibilities.
• [36:09] Encouraging public speaking and diverse voices in the multifamily industry.
• [42:26] Partnering with new speakers and the value of sharing stories.
• [44:29] Networking tips and building connections, especially for introverts.
• [48:29] Looking forward to 2025—Jen’s optimism and focus on connecting with others.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

[0:00] Introduction and Guest Overview

• Evan introduces the show and guest, Sarah Fassett.
• Sarah’s background: quick rise in the multifamily industry, focus on empathy and community.

[1:58] Sarah’s Early Career in Multifamily Housing

• Sarah’s entry into the industry as a leasing consultant.
• Rapid progression to assistant manager and community manager roles.
• The importance of team support and mentorship.

[3:21] Transition to Corporate Role

• Moving from on-site management to a regional trainer position.
• Impacting a larger community and sharing best practices.

[4:42] Impact and Mentorship

• The value of mentors in Sarah’s career.
• Emotional shout-outs to key mentors and colleagues.

[6:54] Parking Management Insights

• Sarah’s experiences with parking management software.
• The difference good tools make for both staff and residents.

[11:38] Music and Motivation

• Sarah’s go-to motivational song: “This Is Your Night” by Amber.
• Discussion of music’s role in motivation and energy.

[14:04] Caffeine Preferences and Personal Tidbits

• Sarah’s favorite caffeinated beverages and her high-energy habits.
• Fun discussion about candy and personal quirks.

[17:40] Sarah’s Resilience and Early Challenges

• Sarah’s childhood adversity: family instability, homelessness, and battling cancer as a teen.
• Determination to pursue education despite obstacles.

[20:12] Battling Cancer and Pursuing Education

• Multiple rounds of chemotherapy and surgeries.
• Persistence in securing scholarships and completing her education.

[25:34] Overcoming Adversity and Career Growth

• Continued health challenges and career setbacks.
• Learning to advocate for herself and others.

[27:20] Advocating for Invisible Disabilities

• Sarah’s current role as chair of the HR Advisory Council.
• Supporting colleagues with invisible disabilities.

[28:35] Helping Residents in Need

• Using personal experience to empathize with residents facing eviction or hardship.
• Collaborative problem-solving and connecting residents with resources.

[30:03] Turning Around a Troubled Community

• Taking over a struggling property and implementing innovative solutions.
• Team-building, vendor negotiations, and operational improvements.

[32:45] Servant Leadership in Action

• Sarah’s philosophy: creating heroes, not being the hero.
• Focusing on people over numbers.

[41:09] New Role and Impact

• Transition to a regional trainer role.
• Facilitating onboarding, teaching both soft and technical skills, and fostering collaboration.

[44:42] Excitement for EdCon

• Sarah and Evan discuss their upcoming speaking engagements at EdCon.
• The importance of collaboration and continuous learning.

[49:00] Final Thoughts and Call to Action

• Sarah’s ongoing advocacy and leadership roles.
• Encouragement for listeners to connect, share their stories, and get involved.

Connect with Sarah Fassett:

• LinkedIn: Sarah Fassett
• Attend her session at EdCon, March 13th, Seattle Convention Center.

Want to be a guest on Boss Talks?

• Reach out to Evan Happel for a chance to share your story.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Show Notes & Timestamps

[0:10] Introduction and Guest Welcome

Evan introduces Laurel Zacher and previews the episode’s focus.

[1:06] Community Boss Overview

Overview of Community Boss solutions for managing parking, amenities, and mapping.

[1:44] Laurel’s Background & Journey

Laurel’s career path: onsite roles, service partner, and corporate marketing leadership.

[2:20] Career Growth in Multifamily

The value of experience on both the service and corporate sides.

[3:41] Negotiation Tips and Insights

Laurel’s approach to contract negotiation.

Book recommendation: “Never Split the Difference” by Chris Voss.

Key tip: Know your goals and bottom line.

[6:03] Impact of Parking on Communities

Parking as a pain point; importance of understanding local needs and using data.

[8:41] Marketing and Accessibility

Market features like air conditioning, even if “everyone has it.”

Make information accessible: captions, alt tags, and clear descriptions.

[10:42] Personal Questions: Music and Coffee

Laurel’s favorite motivational music and coffee order.

[14:31] Introduction to Multifamily Marketing Truths

Transition to the main topic: Five uncomfortable truths of multifamily marketing.

[15:19] Chapter 1: Websites Are “Hot Garbage”

Many multifamily websites are outdated or not user-friendly.

Need for mobile-first design, fast load times, and self-scheduling tools.

Shop your own properties like a prospect to identify pain points.

[18:31] Improving Renter Experience

Make it easy for residents to find information, schedule tours, and apply online.

Resident portals and 24/7 access are now expected.

[28:33] Chapter 2: Understanding Renter Preferences and Data

Most companies don’t truly understand their current renters’ needs.

Use both qualitative (reviews, surveys) and quantitative (data, sensors) research.

Customer journey mapping is recommended.

[35:47] Chapter 3: Cost of Turnover and Retention Strategies

Average turnover cost is ~$4,000 per unit.

Small improvements in retention can have a huge financial impact.

Consider loyalty programs and AI-driven lease renewals.

[41:42] Chapter 4: Online Reviews as a Marketing Weapon

Reviews are critical for reputation and operational feedback.

Use dashboards (e.g., Sochi, Reputation, Jay Turner) to monitor and analyze reviews.

FTC guidelines: never incentivize reviews or allow staff/family to write them.

[50:16] Chapter 5: Digital Ads: Money Pit or Opportunity?

Digital advertising can be wasteful if not tracked properly.

Focus on metrics that matter: cost per lease, ROAS (Return on Ad Spend), and marketing effectiveness.

Optimize Google Business Profiles for organic reach.

[1:00:29] Marketing Promises vs. Property Reality

Don’t overpromise in marketing; ensure the resident experience matches the marketing message.

Prioritize current residents’ needs and communication.

Cleanliness and basic customer service are essential.

[1:08:31] Final Thoughts

Avoid generic terms like “luxury”; describe what’s actually offered.

Educate and empower onsite teams to maintain standards.

Host thanks Laurel and invites future guests.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• 0:10 Introduction to Boss Talks and host Evan Happel
• 0:16 Meet Kelsi Cory and her background in staffing and executive recruiting
• 0:31 Starting Cory Executive Recruiting and Kelsi’s early grit
• 1:17 Kelsi’s organic social media growth and building a large following
• 2:14 Kelsi’s experience living in apartments and parking stories
• 4:52 Music preferences and how music motivates Kelsi
• 10:05 Caffeine habits: Kelsi’s love for coffee and daily routines
• 13:03 Kelsi’s journey: moving around the U.S., adaptability, and early independence
• 17:57 First job in real estate and lessons from property management
• 19:58 Building a career in recruiting, mentorship, and ambition
• 26:11 Recruiting and hiring strategies at Corey Executive Recruiting
• 29:19 Understanding and evaluating company culture
• 30:93 Networking as an introvert and building a brand without industry events
• 34:43 Reflections on authenticity, leadership, and sharing your story
• 35:45 Closing remarks and encouragement to share your superpower

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.