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Binary Business - All Signal, No Noise

Binary Business - All Signal, No Noise

De : William Guidry
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Binary Business is a 10–15 minute B2B podcast hosted by Will Guidry. Each episode breaks down one AI-era business decision into a clear binary choice using the ABCD framework. No fluff. No theory. All signal, no noise.

© 2026 Binary Business - All Signal, No Noise
Direction Economie Management et direction
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    Épisodes
    • TRAIN EVERYONE OR BUILD SPECIALISTS BINARY BUSINESS EP BB-06
      Jan 22 2026

      Send us a text

      Train Everyone on AI or Build Specialists? Binary Business - BB-06

      You've decided to bring AI into your organization. Now you need people who know how to use it. Do you train everyone on AI basics, or do you build a team of AI specialists who handle everything?

      In this episode, I break down when to democratize AI knowledge across the organization versus when to concentrate expertise in specialists, using the ABCD framework.
      One approach scales AI literacy. The other scales AI capability. Most companies split the difference and end up with surface-level knowledge everywhere and deep expertise nowhere.

      What You'll Learn:

      When to train everyone on AI vs. when to build specialist teams
      Why "AI for all" training programs often fail to change behavior
      How specialist teams become bottlenecks (and what to do about it)
      The hybrid approach that actually works: literacy + specialists
      Why AI training without workflow integration is wasted investment
      How to measure whether AI capability is actually building in your org

      Key Timestamps:
      0:35 - Context: The AI Capability Challenge
      2:40 - The Binary: Train Everyone vs Build Specialists
      6:10 - ABCD Framework Breakdown
      6:15 - A: Audience (Who Needs to Know What)
      7:45 - B: Build (Training Infrastructure vs Specialist Teams)
      9:15 - C: Convert (ROI of Broad Training vs Deep Expertise)
      11:15 - D: Deliver (How AI Capability Scales)
      13:15 - The Call: My Recommendation

      Binary Business is a business decision podcast for operators navigating AI.

      Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


      100 Episodes. 4 Seasons. One System.

      Season 1 (Jan-Mar): Who AI decisions are for
      Season 2 (Apr-Jun): How systems break when AI scales
      Season 3 (Jul-Sep): Where AI moves money
      Season 4 (Oct-Dec): How to execute AI decisions

      New episodes drop every Tuesday & Thursday.

      This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

      Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

      🎯 Free Resource: Binary Decision Scorecard
      https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

      💼 Work with Will:
      https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

      🔗 LinkedIn:
      https://linkedin.com/in/williamguidry

      Binary Business. All signal. No noise.

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      13 min
    • CENTRALIZE AI OR EXPERIMENT? BINARY BUSINESS EP BB-05
      Jan 19 2026

      Send us a text

      Centralize AI Control or Let Teams Experiment? Binary Business - BB-05

      When AI enters your organization, you've got to decide who controls it. Do you centralize it under one team with clear governance and standards? Or do you let individual teams experiment, learn, and build what they need?

      In this episode, I break down when to centralize AI versus when to let teams experiment, using the ABCD framework.

      One approach creates consistency. The other creates innovation. Most companies either centralize too early and kill innovation, or stay decentralized too long and create chaos.

      What You'll Learn:

      • When to centralize AI control vs. when to let teams experiment
      • Why centralizing too early turns the AI team into a bottleneck
      • How to avoid permanent fragmentation from unlimited experimentation
      • The right sequence: experiment → consolidate → centralize governance → redistribute execution
      • Why teams work around central AI teams (and how to prevent it)
      • How to balance speed and consistency without choosing one over the other

      Key Timestamps: 0:35 - Context: The Governance vs Innovation Tension 2:40 - The Binary: Centralize vs Experiment 6:10 - ABCD Framework Breakdown 6:15 - A: Audience (Who Gains Control vs Who Loses Autonomy) 7:45 - B: Build (Infrastructure for Each Approach) 9:15 - C: Convert (ROI of Centralized vs Decentralized) 11:15 - D: Deliver (Consistency vs Flexibility Tradeoffs) 13:15 - The Call: My Recommendation

      Binary Business is a business decision podcast for operators navigating AI.

      Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


      100 Episodes. 4 Seasons. One System.

      Season 1 (Jan-Mar): Who AI decisions are for
      Season 2 (Apr-Jun): How systems break when AI scales
      Season 3 (Jul-Sep): Where AI moves money
      Season 4 (Oct-Dec): How to execute AI decisions

      New episodes drop every Tuesday & Thursday.

      This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

      Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

      🎯 Free Resource: Binary Decision Scorecard
      https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

      💼 Work with Will:
      https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

      🔗 LinkedIn:
      https://linkedin.com/in/williamguidry

      Binary Business. All signal. No noise.

      Afficher plus Afficher moins
      18 min
    • AI FOR EXECS OR THE FRONT LINE - BINARY BUSINESS EP BB-04
      Jan 15 2026

      Send us a text


      AI for Executives or the Front Line? Binary Business - BB-04

      When you bring AI into your organization, you've got to decide where it shows up first. Do you give it to executives for better visibility and faster decisions? Or do you give it to the front line to increase productivity and reduce friction?

      In this episode, I break down when AI should go to leadership versus when it should go to the people doing the work, using the ABCD framework.

      One approach creates strategic clarity. The other creates operational leverage.

      What You'll Learn:

      • When to give AI to executives first vs. the front line first
      • Why giving AI to leadership can feel like surveillance to the front line
      • How to avoid the two-tier organization trap (leadership has AI, front line doesn't)
      • The sequencing strategy that builds trust instead of eroding it
      • Why front-line productivity gains don't always translate to business outcomes
      • How to connect operational AI to metrics executives actually care about

      Resources: 📊 Free Binary Decision Scorecard: https://BinaryBusiness.tech/scorecard

      💼 Book a 30-Minute AI Decision Review: https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

      🔗 Connect on LinkedIn: https://linkedin.com/in/williamguidry

      About Binary Business: Binary Business breaks down AI-era business decisions into clear binary choices. Each 15-20 minute episode uses the ABCD framework (Audience, Build, Convert, Deliver) to help operators make faster, smarter calls.

      100 episodes across 4 seasons in 2026:

      • Season 1 (Jan-Mar): Audience - Who AI decisions are for
      • Season 2 (Apr-Jun): Build - How systems break when AI scales
      • Season 3 (Jul-Sep): Convert - Where AI moves money
      • Season 4 (Oct-Dec): Deliver - How to execute AI decisions

      New episodes every Tuesday & Thursday.

      About William Guidry: Will Guidry is CEO and Founder of EntreNova AI, a Houston-based Microsoft Cloud Solutions Partner. He helps operators make AI decisions that don't blow up six months later using the Binary Decision Scorecard framework.

      Previous Episode: BB-03 - Replace Roles or Redesign Jobs?

      Binary Business is a business decision podcast for operators navigating AI.

      Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


      100 Episodes. 4 Seasons. One System.

      Season 1 (Jan-Mar): Who AI decisions are for
      Season 2 (Apr-Jun): How systems break when AI scales
      Season 3 (Jul-Sep): Where AI moves money
      Season 4 (Oct-Dec): How to execute AI decisions

      New episodes drop every Tuesday & Thursday.

      This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

      Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

      🎯 Free Resource: Binary Decision Scorecard
      https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

      💼 Work with Will:
      https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

      🔗 LinkedIn:
      https://linkedin.com/in/williamguidry

      Binary Business. All signal. No noise.

      Afficher plus Afficher moins
      18 min
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