Épisodes

  • AI FOR SPEED OR ACCURACY BINARY BUSINESS EP BB-11
    Feb 11 2026

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    AI for Speed or AI for Accuracy? Binary Business - BB-11

    A sales team cut their proposal turnaround from five days to four hours using AI. Then the client called: "This proposal has our competitor's name in it. Twice." Four hours. Two wrong names. One very awkward phone call.

    In this episode, I break down when to optimize AI for speed versus accuracy using the ABCD framework, and why different teams in the same company need different answers.

    What You'll Learn:
    • Why "we want both" isn't a strategy, it's a wish
    • The logistics company that traded 5% accuracy for four hours of daily capacity (and why that's a win)
    • How an SEC fine turned a "70% time savings" into a compliance nightmare
    • The "bureaucracy bot" trap; when you accidentally automate the DMV
    • Why one company's AI tool earned the internal nickname "The Waiting Room"
    • The two-question test for every AI use case: cost of wrong vs. cost of slow

    🎯 Download the free Binary Decision Scorecard: https://entrenovaai.com/scorecard

    👍 Like this video and subscribe for more signal, no noise.

    Timestamps:
    0:15 - Context: Speed and Accuracy Are Barely on Speaking Terms
    2:15 - Binary 1: Optimize for Speed
    5:00 - Binary 0: Optimize for Accuracy
    7:30 - ABCD Breakdown
    7:45 - Audience: Who Sees the Output?
    9:45 - Build: Architecture Matches the Use Case
    11:30 - Convert: Which Failure Mode Can You Survive?
    13:30 - Deliver: The Sequence That Works
    15:30 - The Call: Make Them Pick

    About William Guidry:
    Will Guidry is CEO and Founder of EntreNova AI, a Houston-based Microsoft Cloud Solutions Partner. He helps operators make AI decisions that create leverage, not risk, using the Binary Decision Scorecard framework.

    Previous Episode: BB-10 - Democratize AI Access or Gate It?
    Next Episode: BB-12 - Change Culture or Change Tools First?

    Binary Business is a business decision podcast for operators navigating AI.

    Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


    100 Episodes. 4 Seasons. One System.

    Season 1 (Jan-Mar): Who AI decisions are for
    Season 2 (Apr-Jun): How systems break when AI scales
    Season 3 (Jul-Sep): Where AI moves money
    Season 4 (Oct-Dec): How to execute AI decisions

    New episodes drop every Tuesday & Thursday.

    This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

    Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

    🎯 Free Resource: Binary Decision Scorecard
    https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

    💼 Work with Will:
    https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

    🔗 LinkedIn:
    https://linkedin.com/in/williamguidry

    Binary Business. All signal. No noise.

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    9 min
  • DEMOCRATIZE AI ACCESS OR GATE BINARY BUSINESS EP BB-10
    Feb 5 2026

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    Democratize AI Access or Gate It? Binary Business - BB-10

    A company gave everyone AI access on Monday. By Friday, someone asked it to write a termination letter for their own manager. It did. Very professional. HR found out when the employee accidentally sent it to the manager.

    Meanwhile, another company had traders using AI to generate client communications with made-up regulatory citations. Fake laws. Completely invented compliance language. Seven figures in fines later, they learned a lesson about "figure it out" energy.

    In this episode, I break down when to democratize AI access versus when to gate it using the ABCD framework.

    **What You'll Learn:**
    • The governance delay tax vs. the hallucination liability bomb
    • Why "everyone" isn't a coherent category for AI access decisions
    • The three-tier workforce segmentation model
    • Why 100% access with 8% usage is digital decoration, not transformation
    • The five-level access framework that actually works
    • How "security theater for AI" makes risk invisible instead of reducing it

    🎯 **Download the free Binary Decision Scorecard:** https://entrenovaai.com/scorecard

    **Timestamps:**
    0:00 - The Termination Letter Incident
    0:30 - Show Intro
    1:30 - Context: The Governance Delay Tax
    4:30 - The Binary: Open vs. Gated
    7:45 - ABCD Breakdown
    14:00 - The Scorecard Test
    ---

    Binary Business is a business decision podcast for operators navigating AI.

    Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


    100 Episodes. 4 Seasons. One System.

    Season 1 (Jan-Mar): Who AI decisions are for
    Season 2 (Apr-Jun): How systems break when AI scales
    Season 3 (Jul-Sep): Where AI moves money
    Season 4 (Oct-Dec): How to execute AI decisions

    New episodes drop every Tuesday & Thursday.

    This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

    Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

    🎯 Free Resource: Binary Decision Scorecard
    https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

    💼 Work with Will:
    https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

    🔗 LinkedIn:
    https://linkedin.com/in/williamguidry

    Binary Business. All signal. No noise.

    Afficher plus Afficher moins
    13 min
  • STANDARD PROMPTS OR CUSTOM BINARY BUSINESS EP BB-09
    Feb 4 2026

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    Standard Prompts or Custom Workflows? Binary Business - BB-09

    A VP showed me their company's AI prompt library. Forty-seven prompts. Versioned. Color-coded. You know how many people actually used them? Three. And one was the VP who made them. Everyone else built their own in secret—like speakeasies, but for productivity.

    In this episode, I break down whether to standardize AI prompts across your organization or let people build custom workflows using the ABCD framework.

    **What You'll Learn:**
    • Why prompt libraries become digital tumbleweed on SharePoint
    • The difference between template tyranny and abandonment with extra steps
    • The three-bucket framework for deciding what to standardize
    • Why "it'll be a team effort" means you're building a museum, not a system
    • The custom-to-standard loop that actually compounds over time
    • How to run this decision through the Binary Scorecard

    🎯 **Download the free Binary Decision Scorecard:** https://entrenovaai.com/scorecard

    **Timestamps:**
    0:00 - The 47-Prompt Prompt Library Nobody Uses
    0:30 - Show Intro
    1:30 - Context: The Gap Between Leadership and Reality
    4:30 - The Binary: Standard vs. Custom
    7:45 - ABCD Breakdown
    14:00 - The Scorecard Test

    Binary Business is a business decision podcast for operators navigating AI.

    Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


    100 Episodes. 4 Seasons. One System.

    Season 1 (Jan-Mar): Who AI decisions are for
    Season 2 (Apr-Jun): How systems break when AI scales
    Season 3 (Jul-Sep): Where AI moves money
    Season 4 (Oct-Dec): How to execute AI decisions

    New episodes drop every Tuesday & Thursday.

    This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

    Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

    🎯 Free Resource: Binary Decision Scorecard
    https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

    💼 Work with Will:
    https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

    🔗 LinkedIn:
    https://linkedin.com/in/williamguidry

    Binary Business. All signal. No noise.

    Afficher plus Afficher moins
    12 min
  • HUMAN JUDGEMENT OR AI BINARY BUSINESS EP BB-08
    Jan 30 2026

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    Human Judgment or AI Recommendations? Binary Business - BB-08

    A CEO made a $2 million acquisition decision in 40 seconds based on an AI recommendation. Six months later, it was a disaster. Turns out there's no training dataset for "this guy seems shady and your lawyer is going to develop an eye twitch."

    In this episode, I break down when AI should advise versus when humans should decide, using the ABCD framework.

    What You'll Learn:

    • The three decision configurations (and why most companies don't know which one they're actually running)
    • The Doug Problem — when "human review" means clicking approve while watching YouTube
    • Why a 0.3% override rate means you don't have human oversight, you have performance art
    • How 4.3 seconds per fraud decision isn't judgment — it's a rubber stamp with extra steps
    • The scorecard breakdown for AI decision authority

    🎯 Download the free Binary Decision Scorecard: https://entrenovaai.com/scorecard

    Timestamps: 0:00 - The $2M Acquisition Disaster 2:30 - The Binary: Judgment vs. Recommendations 4:00 - Context: Three Decision Configurations 8:00 - ABCD Breakdown 14:00 - The Doug Problem 17:00 - Operator Notes 21:30 - Final CTA

    About William Guidry: Will Guidry is CEO and Founder of EntreNova AI, a Houston-based Microsoft Cloud Solutions Partner. He helps operators make AI decisions that don't blow up six months later using the Binary Decision Scorecard framework.

    Previous Episode: BB-07 - Empower Employees or Protect Them?
    Next Episode: BB-26 - Buy AI Tools or Build AI Systems? (Season 2 Premiere)

    Binary Business is a business decision podcast for operators navigating AI.

    Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


    100 Episodes. 4 Seasons. One System.

    Season 1 (Jan-Mar): Who AI decisions are for
    Season 2 (Apr-Jun): How systems break when AI scales
    Season 3 (Jul-Sep): Where AI moves money
    Season 4 (Oct-Dec): How to execute AI decisions

    New episodes drop every Tuesday & Thursday.

    This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

    Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

    🎯 Free Resource: Binary Decision Scorecard
    https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

    💼 Work with Will:
    https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

    🔗 LinkedIn:
    https://linkedin.com/in/williamguidry

    Binary Business. All signal. No noise.

    Afficher plus Afficher moins
    13 min
  • EMPOWER EMPLOYEES OR PROTECT BINARY BUSINESS EP BB-07
    Jan 28 2026

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    Empower Employees or Protect Them? Binary Business - BB-07

    When you roll out AI to your team, do you hand them a sword or a helmet? Do you trust them to use the tool and make good decisions, or do you create guardrails to make sure they don't hurt themselves?

    In this episode, I break down when to empower employees with AI versus when to protect them from it, using the ABCD framework.

    One approach creates agency and innovation. The other creates safety and consistency. Most companies say "empowerment" but build protection infrastructure—I call it "empowerment theater."

    **What You'll Learn:**
    • When to empower employees with AI tools vs. when to protect them with guardrails
    • Why empowerment without judgment creates chaos (and the aggressive email disaster that proves it)
    • How protection can become learned helplessness if it never ends
    • The manufacturing client who chose empowerment—and why it was the wrong choice
    • Why giving someone a Ferrari with a speed governor just creates frustrated Prius drivers
    • How to graduate people from protection to empowerment as they demonstrate judgment

    **Key Timestamps:**
    0:35 - Context: The COO Story and Empowerment Theater
    2:40 - The Binary: Empower vs Protect
    6:10 - ABCD Framework Breakdown
    6:15 - A: Audience (Who Wants Agency vs Who Wants Guardrails)
    7:45 - B: Build (Training vs Review Infrastructure)
    9:15 - C: Convert (Speed vs Safety and Revenue Impact)
    11:15 - D: Deliver (Variance Tolerance)
    13:15 - The Call: Match the Approach to Team Readiness

    Binary Business is a business decision podcast for operators navigating AI.

    Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


    100 Episodes. 4 Seasons. One System.

    Season 1 (Jan-Mar): Who AI decisions are for
    Season 2 (Apr-Jun): How systems break when AI scales
    Season 3 (Jul-Sep): Where AI moves money
    Season 4 (Oct-Dec): How to execute AI decisions

    New episodes drop every Tuesday & Thursday.

    This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

    Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

    🎯 Free Resource: Binary Decision Scorecard
    https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

    💼 Work with Will:
    https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

    🔗 LinkedIn:
    https://linkedin.com/in/williamguidry

    Binary Business. All signal. No noise.

    Afficher plus Afficher moins
    11 min
  • TRAIN EVERYONE OR BUILD SPECIALISTS BINARY BUSINESS EP BB-06
    Jan 22 2026

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    Train Everyone on AI or Build Specialists? Binary Business - BB-06

    You've decided to bring AI into your organization. Now you need people who know how to use it. Do you train everyone on AI basics, or do you build a team of AI specialists who handle everything?

    In this episode, I break down when to democratize AI knowledge across the organization versus when to concentrate expertise in specialists, using the ABCD framework.
    One approach scales AI literacy. The other scales AI capability. Most companies split the difference and end up with surface-level knowledge everywhere and deep expertise nowhere.

    What You'll Learn:

    When to train everyone on AI vs. when to build specialist teams
    Why "AI for all" training programs often fail to change behavior
    How specialist teams become bottlenecks (and what to do about it)
    The hybrid approach that actually works: literacy + specialists
    Why AI training without workflow integration is wasted investment
    How to measure whether AI capability is actually building in your org

    Key Timestamps:
    0:35 - Context: The AI Capability Challenge
    2:40 - The Binary: Train Everyone vs Build Specialists
    6:10 - ABCD Framework Breakdown
    6:15 - A: Audience (Who Needs to Know What)
    7:45 - B: Build (Training Infrastructure vs Specialist Teams)
    9:15 - C: Convert (ROI of Broad Training vs Deep Expertise)
    11:15 - D: Deliver (How AI Capability Scales)
    13:15 - The Call: My Recommendation

    Binary Business is a business decision podcast for operators navigating AI.

    Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


    100 Episodes. 4 Seasons. One System.

    Season 1 (Jan-Mar): Who AI decisions are for
    Season 2 (Apr-Jun): How systems break when AI scales
    Season 3 (Jul-Sep): Where AI moves money
    Season 4 (Oct-Dec): How to execute AI decisions

    New episodes drop every Tuesday & Thursday.

    This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

    Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

    🎯 Free Resource: Binary Decision Scorecard
    https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

    💼 Work with Will:
    https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

    🔗 LinkedIn:
    https://linkedin.com/in/williamguidry

    Binary Business. All signal. No noise.

    Afficher plus Afficher moins
    13 min
  • CENTRALIZE AI OR EXPERIMENT? BINARY BUSINESS EP BB-05
    Jan 19 2026

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    Centralize AI Control or Let Teams Experiment? Binary Business - BB-05

    When AI enters your organization, you've got to decide who controls it. Do you centralize it under one team with clear governance and standards? Or do you let individual teams experiment, learn, and build what they need?

    In this episode, I break down when to centralize AI versus when to let teams experiment, using the ABCD framework.

    One approach creates consistency. The other creates innovation. Most companies either centralize too early and kill innovation, or stay decentralized too long and create chaos.

    What You'll Learn:

    • When to centralize AI control vs. when to let teams experiment
    • Why centralizing too early turns the AI team into a bottleneck
    • How to avoid permanent fragmentation from unlimited experimentation
    • The right sequence: experiment → consolidate → centralize governance → redistribute execution
    • Why teams work around central AI teams (and how to prevent it)
    • How to balance speed and consistency without choosing one over the other

    Key Timestamps: 0:35 - Context: The Governance vs Innovation Tension 2:40 - The Binary: Centralize vs Experiment 6:10 - ABCD Framework Breakdown 6:15 - A: Audience (Who Gains Control vs Who Loses Autonomy) 7:45 - B: Build (Infrastructure for Each Approach) 9:15 - C: Convert (ROI of Centralized vs Decentralized) 11:15 - D: Deliver (Consistency vs Flexibility Tradeoffs) 13:15 - The Call: My Recommendation

    Binary Business is a business decision podcast for operators navigating AI.

    Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


    100 Episodes. 4 Seasons. One System.

    Season 1 (Jan-Mar): Who AI decisions are for
    Season 2 (Apr-Jun): How systems break when AI scales
    Season 3 (Jul-Sep): Where AI moves money
    Season 4 (Oct-Dec): How to execute AI decisions

    New episodes drop every Tuesday & Thursday.

    This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

    Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

    🎯 Free Resource: Binary Decision Scorecard
    https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

    💼 Work with Will:
    https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

    🔗 LinkedIn:
    https://linkedin.com/in/williamguidry

    Binary Business. All signal. No noise.

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    18 min
  • AI FOR EXECS OR THE FRONT LINE - BINARY BUSINESS EP BB-04
    Jan 15 2026

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    AI for Executives or the Front Line? Binary Business - BB-04

    When you bring AI into your organization, you've got to decide where it shows up first. Do you give it to executives for better visibility and faster decisions? Or do you give it to the front line to increase productivity and reduce friction?

    In this episode, I break down when AI should go to leadership versus when it should go to the people doing the work, using the ABCD framework.

    One approach creates strategic clarity. The other creates operational leverage.

    What You'll Learn:

    • When to give AI to executives first vs. the front line first
    • Why giving AI to leadership can feel like surveillance to the front line
    • How to avoid the two-tier organization trap (leadership has AI, front line doesn't)
    • The sequencing strategy that builds trust instead of eroding it
    • Why front-line productivity gains don't always translate to business outcomes
    • How to connect operational AI to metrics executives actually care about

    Resources: 📊 Free Binary Decision Scorecard: https://BinaryBusiness.tech/scorecard

    💼 Book a 30-Minute AI Decision Review: https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

    🔗 Connect on LinkedIn: https://linkedin.com/in/williamguidry

    About Binary Business: Binary Business breaks down AI-era business decisions into clear binary choices. Each 15-20 minute episode uses the ABCD framework (Audience, Build, Convert, Deliver) to help operators make faster, smarter calls.

    100 episodes across 4 seasons in 2026:

    • Season 1 (Jan-Mar): Audience - Who AI decisions are for
    • Season 2 (Apr-Jun): Build - How systems break when AI scales
    • Season 3 (Jul-Sep): Convert - Where AI moves money
    • Season 4 (Oct-Dec): Deliver - How to execute AI decisions

    New episodes every Tuesday & Thursday.

    About William Guidry: Will Guidry is CEO and Founder of EntreNova AI, a Houston-based Microsoft Cloud Solutions Partner. He helps operators make AI decisions that don't blow up six months later using the Binary Decision Scorecard framework.

    Previous Episode: BB-03 - Replace Roles or Redesign Jobs?

    Binary Business is a business decision podcast for operators navigating AI.

    Each 10-15 minute episode breaks one AI decision into a clear binary choice using the ABCD framework: Audience, Build, Convert, Deliver.


    100 Episodes. 4 Seasons. One System.

    Season 1 (Jan-Mar): Who AI decisions are for
    Season 2 (Apr-Jun): How systems break when AI scales
    Season 3 (Jul-Sep): Where AI moves money
    Season 4 (Oct-Dec): How to execute AI decisions

    New episodes drop every Tuesday & Thursday.

    This isn't a podcast about AI hype. It's a framework for making high-stakes decisions in a world where AI is changing the rules.

    Subscribe to follow the full arc. By Episode 100, you'll have a portable decision system that works for any business challenge.

    🎯 Free Resource: Binary Decision Scorecard
    https://go.binarybusiness.tech/gzkqjw9n-yt-pod-bb-01

    💼 Work with Will:
    https://app.usemotion.com/meet/willguidry/EntreNova-Will?d=30

    🔗 LinkedIn:
    https://linkedin.com/in/williamguidry

    Binary Business. All signal. No noise.

    Afficher plus Afficher moins
    18 min