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Better Your Business

Better Your Business

De : Cher Goetz
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5,99 €/mois par la suite. Des conditions s’appliquent. Annulation mensuelle possible.

The Better Your Business podcast is designed for realtors who want to build a business that actually feels good. Hosted by Cheryl Goetz, this show blends professional insights with an approachable, real-world perspective. Cheryl speaks with humour and conviction on creating sustainable systems, building community, and defining success on your own terms. Whether you’re looking to streamline your business, gain more work-life harmony, or overcome burnout or mindset blocks, this podcast is your go-to resource.


Tune in for conversations with inspiring fellow realtors and helpful industry experts, who share their stories, tips, and lessons learned.


If you're ready to build a business that fuels your life, rather than takes from it, this is the podcast for you!

© 2026 Better Your Business Art Direction Economie Management et direction Réussite personnelle
Épisodes
  • Your Personal Brand Is More Than Pretty Pictures with Victoria Mae

    Your Personal Brand Is More Than Pretty Pictures with Victoria Mae
    Nov 2 2026
    What if growing your business wasn't about doing more, but about showing up more intentionally? In this episode of Better Your Business, Cher sits down with photographer Victoria Mae to unpack the power of strategic personal branding, investing in yourself, and building meaningful business relationships. From Cher’s experience with Victoria's elevated brand photography process to their biggest takeaways from the High Vibe Women event, they're sharing actionable lessons on marketing, confidence, boundaries, networking, and redefining success on your own terms. In this episode, you'll learn:[00:59] - Cher shares why she decided to invest in Victoria Mae's brand photography services and what made the experience different from previous photoshoots.[02:32] - How Victoria approaches brand photography as a marketing partner, starting with understanding your business vision and goals.[04:14] - Why Victoria's onboarding process focuses on your brand inspiration, competitors, and where you want your business to go.[05:57] - How planning for your future business goals influences the creative direction, styling, and props used in a brand photoshoot.[07:23] - Why understanding a client's insecurities and past photography experiences can make a huge difference in creating photos they'll actually use.[09:47] - How personalized Pinterest boards, intentional props, and wardrobe styling help bring your brand vision to life.[12:06] - Cher shares how Victoria's hands-on guidance and attention to detail made her photoshoot feel effortless.[13:35] - How Victoria's quick photo turnaround and strategic photography packages support personal brand launches and business growth.[16:15] - Cher and Victoria reflect on the High Vibe Women VIP experience, including lessons on planning for a future business exit.[17:49] - Why body language, energy, and self-awareness can influence your confidence and how others experience you.[19:55] - How a simple visualization exercise can help you intentionally shift your energy, self-trust, and mindset.[23:26] - Why maintaining boundaries builds confidence and how abandoning your boundaries can lead to resentment in business.[26:18] - How getting curious about your thoughts and recognizing past accomplishments can help you work through imposter thinking.[28:27] - Why building a memorable personal brand starts with asking yourself what you want to be known for.[30:43] - How experimenting with Instagram content and posting more frequently can take the pressure off social media marketing.[32:39] - Why pitching yourself to podcasts your ideal clients listen to is more effective than focusing only on podcasts within your industry.[33:41] - Why focusing on profitability instead of revenue and learning to ask for what you want are important business lessons.[35:41] - One of the disagreements Victoria had with one of points made by a panelist[38:09] - Why successful entrepreneurs are protecting their creativity from AI, learning to delegate, and creating more meaningful networking conversations.[40:12] - How redefining ambition beyond constant business growth can help you create a more fulfilling life.[41:52] - Why Cher continues to invest in communities outside the real estate industry and how learning from other entrepreneurs has shaped her business.Connect with Victoria: @victoriamaebrandsThank you to our sponsors:• Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co• Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent• Martina Wilson | https://martinawilson.ca/ @martinawilson.insuranceCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: hello@athomecompany.caTuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f
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    45 min
  • How to Quadruple Your Business Without Quadrupling Your Workload with Amanda Walczyk

    How to Quadruple Your Business Without Quadrupling Your Workload with Amanda Walczyk
    Oct 19 2026

    What does it take to quadruple your business without quadrupling your workload? In this episode of Better Your Business, Cher sits down with Amanda Walczyk of Saltbox Mortgages to explore how she grew her annual mortgage volume from $5–7 million to being on track for over $30 million. Amanda shares the relationships, systems, marketing strategies, and intentional investments that helped her scale while maintaining a business that supports her lifestyle. From building referral partnerships and automating workflows to making sponsorships pay off, this conversation offers practical strategies for realtors looking to grow sustainably.

    In this episode, you will hear:

    • [01:00] - What Amanda does and why finding the right mortgage product goes beyond securing the lowest interest rate.
    • [02:08] - How Amanda transitioned from film and event planning into the mortgage industry.
    • [04:22] - Why transferable skills and strong support systems can set you up for success in a new industry.
    • [05:44] - How Amanda moved beyond consistent but stagnant sales by intentionally building her referral network.
    • [08:49] - How automated home valuation and equity updates keep clients engaged and generate new conversations.
    • [11:26] - Why short, valuable email tips can outperform lengthy newsletters when communicating with referral partners.
    • [13:28] - How Amanda quadrupled her business through automation, team support, and stronger relationships.
    • [15:40] - Why effective marketing starts with understanding what your ideal client actually wants to know.
    • [17:52] - How simplifying industry information makes your expertise more valuable and easier for clients to understand.
    • [20:33] - Why consistently showing up in the right rooms is essential for building a relationship-driven business.
    • [24:23] - How leading with generosity and helping others without expecting referrals can create long-term opportunities.
    • [27:16] - How consistent client touchpoints, personalized gifts, and appreciation events strengthen client retention.
    • [32:01] - Why simple daily habits and inbox management can help create structure in a busy business.
    • [35:18] - How trusting your industry partners and respecting their expertise leads to smoother transactions.
    • [39:46] - How a $10,000 investment in sponsorship and storytelling generated over $50,000 in business.
    • [42:15] - Why consistently investing in the same communities and relationships creates lasting referral opportunities.
    • [44:26] - How to maximize sponsorship ROI by negotiating meaningful speaking opportunities instead of relying on logo visibility.
    • [46:26] - Why providing ongoing value and staying top of mind are essential for sustainable business growth.

    Connect with Amanda: @saltboxmortgage_agent

    Website: https://saltboxmortgages.com/


    Thank you to our sponsors:
    • Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co
    • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent
    • Visual Advantage | https://visualadvantage.ca/ @visual_advantage_ca

    Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

    Instagram: @chergoetz_
    Website: www.athomecompany.ca
    Email Community: https://athomeco.myflodesk.com/bybpodcast
    Contact: hello@athomecompany.ca

    Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f
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    48 min
  • How to Scale a Seven-Figure Relationship-Based Business with Kristina Bartold

    How to Scale a Seven-Figure Relationship-Based Business with Kristina Bartold
    Oct 5 2026
    In this episode of Better Your Business, Cher sits down with co-founder of The Social Snippet and High Vibe Women Kristina Bartold, to unpack the real mechanics behind building a relationship-based business. Drawing directly from the themes in Cher’s upcoming book, Kristina reveals how intentional networking, radical generosity, and authentic community building scaled her marketing agency to 85+ global clients and turned High Vibe Women into sold-out, high-ticket live events. Whether you are a real estate agent seeking consistent referrals or an entrepreneur looking to get into higher-level rooms, this conversation breaks down how to build win-win partnerships, navigate hard conversations, and create long-term goodwill that pays off for years to come.In this episode you will hear: [02:12] – Kristina shares the origin story of her agency, The Social Snippet, and describes how travelling to US-based events revealed the unmatched value of in-person community.[04:34] – Recognizing a massive lack of local entrepreneurial spaces for women in Canada, Kristina details how she began laying the foundation for High Vibe Women.[06:43] – Kristina explains why High Vibe Women prioritizes intimate, high-touch experiences and curated masterminds over simply chasing massive room capacity.[08:06] – Rather than making risky upfront investments, Kristina reveals how hosting low-overhead lunches and testing offers allowed her events to scale sustainably.[09:22] – The conversation explores what leading with radical generosity actually means in practice, including why you shouldn't plant a seed with the expectation of an immediate return.[11:45] – Kristina discusses the operational side of reputation, showing how paying speakers and vendors quickly and gathering honest feedback naturally creates organic ambassadors.[14:05] – Handling partnership friction with grace is an essential skill, and Kristina outlines her framework for resolving conflicts and taking ownership when things go wrong.[15:47] – Cher and Kristina examine why awkward business interactions are rarely personal and how acknowledging people's hidden struggles builds deeper empathy.[19:51] – Kristina breaks down her approach to "soft selling," illustrating how showing up authentically with clear offers attracts clients without relying on high-pressure sales tactics.[26:28] – Stepping into motherhood forced Kristina to shift from saying yes to every connection call to practicing strict, season-specific boundary management.[31:18] – Kristina explains how a single conversation in the right room can spark a quantum leap in your business acumen that far outweighs collecting a hundred casual contacts.[36:57] – For entrepreneurs just starting out, Kristina gives three actionable first steps to build authentic relationships through casual coffee chats, active listening, and clear messaging.[38:56] – Becoming a super-connector creates limitless goodwill, and Kristina walks through real-world examples of engineering win-win introductions for peers and partners.[41:52] – Kristina reflects on how quietly supporting mentors Chris and Lori Harder with zero asks or expectations ultimately evolved into valuable coaching opportunities.[50:07] – The hosts unpack the fine line between healthy audacity and annoying entitlement, urging entrepreneurs to develop the self-awareness required to make sensible, respectful asks.[54:09] – Kristina shares her favourite event networking philosophy: prioritizing the attendees sitting beside you in the audience over chasing the speakers on the stage.[55:36] – Cher and Kristina conclude with key reflections on long-term relationship building, inviting listeners to connect online and grab a copy of Cher's upcoming book.Connect with Kristina: @kristina.bartoldCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: hello@athomecompany.caThank you to our Sponsors:Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.coAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f
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    58 min
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