What does it take to quadruple your business without quadrupling your workload? In this episode of Better Your Business, Cher sits down with Amanda Walczyk of Saltbox Mortgages to explore how she grew her annual mortgage volume from $5–7 million to being on track for over $30 million. Amanda shares the relationships, systems, marketing strategies, and intentional investments that helped her scale while maintaining a business that supports her lifestyle. From building referral partnerships and automating workflows to making sponsorships pay off, this conversation offers practical strategies for realtors looking to grow sustainably.

In this episode, you will hear:

• [01:00] - What Amanda does and why finding the right mortgage product goes beyond securing the lowest interest rate.
• [02:08] - How Amanda transitioned from film and event planning into the mortgage industry.
• [04:22] - Why transferable skills and strong support systems can set you up for success in a new industry.
• [05:44] - How Amanda moved beyond consistent but stagnant sales by intentionally building her referral network.
• [08:49] - How automated home valuation and equity updates keep clients engaged and generate new conversations.
• [11:26] - Why short, valuable email tips can outperform lengthy newsletters when communicating with referral partners.
• [13:28] - How Amanda quadrupled her business through automation, team support, and stronger relationships.
• [15:40] - Why effective marketing starts with understanding what your ideal client actually wants to know.
• [17:52] - How simplifying industry information makes your expertise more valuable and easier for clients to understand.
• [20:33] - Why consistently showing up in the right rooms is essential for building a relationship-driven business.
• [24:23] - How leading with generosity and helping others without expecting referrals can create long-term opportunities.
• [27:16] - How consistent client touchpoints, personalized gifts, and appreciation events strengthen client retention.
• [32:01] - Why simple daily habits and inbox management can help create structure in a busy business.
• [35:18] - How trusting your industry partners and respecting their expertise leads to smoother transactions.
• [39:46] - How a $10,000 investment in sponsorship and storytelling generated over $50,000 in business.
• [42:15] - Why consistently investing in the same communities and relationships creates lasting referral opportunities.
• [44:26] - How to maximize sponsorship ROI by negotiating meaningful speaking opportunities instead of relying on logo visibility.
• [46:26] - Why providing ongoing value and staying top of mind are essential for sustainable business growth.

Connect with Amanda: @saltboxmortgage_agent

Website: https://saltboxmortgages.com/

Thank you to our sponsors:
• Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co
• Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent
• Visual Advantage | https://visualadvantage.ca/ @visual_advantage_ca

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f