Couverture de Your Personal Brand Is More Than Pretty Pictures with Victoria Mae

Your Personal Brand Is More Than Pretty Pictures with Victoria Mae

Your Personal Brand Is More Than Pretty Pictures with Victoria Mae

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What if growing your business wasn't about doing more, but about showing up more intentionally? In this episode of Better Your Business, Cher sits down with photographer Victoria Mae to unpack the power of strategic personal branding, investing in yourself, and building meaningful business relationships. From Cher’s experience with Victoria's elevated brand photography process to their biggest takeaways from the High Vibe Women event, they're sharing actionable lessons on marketing, confidence, boundaries, networking, and redefining success on your own terms. In this episode, you'll learn:[00:59] - Cher shares why she decided to invest in Victoria Mae's brand photography services and what made the experience different from previous photoshoots.[02:32] - How Victoria approaches brand photography as a marketing partner, starting with understanding your business vision and goals.[04:14] - Why Victoria's onboarding process focuses on your brand inspiration, competitors, and where you want your business to go.[05:57] - How planning for your future business goals influences the creative direction, styling, and props used in a brand photoshoot.[07:23] - Why understanding a client's insecurities and past photography experiences can make a huge difference in creating photos they'll actually use.[09:47] - How personalized Pinterest boards, intentional props, and wardrobe styling help bring your brand vision to life.[12:06] - Cher shares how Victoria's hands-on guidance and attention to detail made her photoshoot feel effortless.[13:35] - How Victoria's quick photo turnaround and strategic photography packages support personal brand launches and business growth.[16:15] - Cher and Victoria reflect on the High Vibe Women VIP experience, including lessons on planning for a future business exit.[17:49] - Why body language, energy, and self-awareness can influence your confidence and how others experience you.[19:55] - How a simple visualization exercise can help you intentionally shift your energy, self-trust, and mindset.[23:26] - Why maintaining boundaries builds confidence and how abandoning your boundaries can lead to resentment in business.[26:18] - How getting curious about your thoughts and recognizing past accomplishments can help you work through imposter thinking.[28:27] - Why building a memorable personal brand starts with asking yourself what you want to be known for.[30:43] - How experimenting with Instagram content and posting more frequently can take the pressure off social media marketing.[32:39] - Why pitching yourself to podcasts your ideal clients listen to is more effective than focusing only on podcasts within your industry.[33:41] - Why focusing on profitability instead of revenue and learning to ask for what you want are important business lessons.[35:41] - One of the disagreements Victoria had with one of points made by a panelist[38:09] - Why successful entrepreneurs are protecting their creativity from AI, learning to delegate, and creating more meaningful networking conversations.[40:12] - How redefining ambition beyond constant business growth can help you create a more fulfilling life.[41:52] - Why Cher continues to invest in communities outside the real estate industry and how learning from other entrepreneurs has shaped her business.Connect with Victoria: @victoriamaebrandsThank you to our sponsors:• Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co• Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent• Martina Wilson | https://martinawilson.ca/ @martinawilson.insuranceCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: hello@athomecompany.caTuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f
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