Angela Timofte on Building Trust at Scale: Trustpilot's AI-Powered Journey to Combat Fake Reviews and Empower Businesses
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Angela Timofte on Building Trust at Scale: Trustpilot's AI-Powered Journey to Combat Fake Reviews and Empower Businesses
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This episode dives into a discussion with Angela Timofte, Global VP of Engineering at Trustpilot, alongside Berkan Hittet from AWS. Trustpilot's core mission is to be the universal symbol of trust, connecting consumers and businesses through reviews and empowering businesses to grow through customer feedback. Angela explains how Trustpilot, as a digital native, cloud-based company, leverages technology like AWS Lambda functions and DynamoDB to scale and innovate while maintaining security and transparency. A key focus is on how data and analytics provide actionable insights for businesses and help consumers make informed decisions. The conversation also addresses the critical role of AI in detecting fraud and combating AI-generated fake reviews. Angela shares her leadership principles of transparency and leading by example, emphasizing a business-driven approach to engineering priorities. The episode also explores how Generative AI is used to enhance products, enabling businesses to reply quicker and foster greater customer engagement.
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