Doing hard things isn’t optional in entrepreneurship, it’s the requirement. In this episode, Benjamin Behrooz, Founder of My1Brand, reveals why discomfort is the doorway to better leadership, stronger teams, and real creative excellence. You’ll hear how hardship shaped his career, how he builds empowered teams, and why great agencies must invest in doing things the right way instead of the easy way.

Key Takeaways

• Why embracing difficulty is essential to building long-term success
• The mindset shift that turns failure into forward momentum
• How to empower your team to make strong decisions without constant oversight
• What happens when agencies rely on “value-meal marketing” instead of true strategy

What happens when you pack a bag, buy a ticket, and bet everything on yourself?
In this episode, Nico Pisani, founder of White Canvas and Loop3, shares how one bold month in New York transformed his mindset, business, and approach to risk. From humble beginnings in Argentina to building two successful agencies, Nico’s story is a testament to action over perfection and the lessons that only failure and courage can teach.

Key Takeaways

• Why sometimes taking action without a plan is the fastest path to clarity and opportunity
• The hidden danger of growing too fast
• How learning through failure builds wisdom you’ll carry forever
• The importance of saying no to stay aligned with your bigger vision

Company: RicketyRoo

Guest: Blake Denman

Year Started: 2009

Employees: 11-25

Some stories start with ambition, this one starts with a crash. In this episode, Blake Denman, founder of RicketyRoo, shares how a near-fatal accident and a long recovery reshaped his perspective on business, leadership, and life.

Key Takeaways

• How trauma can transform the way you lead and make decisions
• The “User Guide” system RicketyRoo uses to strengthen remote culture
• Why self-awareness and communication beat rigid policies
• The surprising role anxiety plays in focus and performance
• How trust became the foundation of Blake’s agency environment