Today’s episode is one I’ve been wanting to record for a while — because it’s based on a question that comes up constantly when it comes to Facebook™ and Instagram™ Ads.

And that question is:

When I have an upcoming masterclass or webinar should I run ads to an ebook first… or should I just send people straight to my masterclass or webinar?

If you’ve ever felt stuck trying to decide which funnel is “better,” you’re not alone. And like most things in marketing, the honest answer is…

It depends.

But — and this is important — after years of testing this across different businesses, offers, and funnels (including a client test just last month), there are some very clear patterns I’m seeing in 2026 that I want to walk you through today.

So think of this episode as a relaxed strategy chat — not rules, not absolutes — just what the data is consistently showing right now, and how to make smarter decisions for your own ads.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

In this episode of Abundant Funnels, I'm breaking down a question I get all the time: “What is the best lead magnet to use in 2026?”

Instead of chasing the latest trend or copying what everyone else is doing, this episode helps you zoom out and look at what actually matters. You will learn how to create a lead magnet that not only grows your email list, but also attracts people who are far more likely to become paying clients.

If you are tired of “pretty freebies” that do nothing for your sales, this one is for you.

In this episode, you will learn:

• Why there is no single “best” format and what to focus on instead.
• How to treat your lead magnet as the first step towards your paid offer, not a random freebie.
• The lead magnet formats working well in 2026
• The three key questions to ask before you create your next lead magnet
• Why your title matters more than you think, with examples of vague vs compelling titles.
• The real reason many great lead magnets do not convert.
• Why “done” is better than “perfect”, especially when you are running Meta™ Ads.
• The crucial step many people miss after the opt in and how ghosting your new subscribers quietly wastes your ad spend.

If you enjoyed the episode, please follow the show and leave a quick rating or review. It helps more business owners find Abundant Funnels and means a lot.

And if this sparked an idea for your own lead magnet, I would love to hear it.
Send me a DM on Instagram™ @webonize and share what you are planning next.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

We’re diving into the 4 funnel models that I’m seeing work really well in 2026 to sell group programs, courses, and services using Facebook™ Ads.

These aren’t hypotheticals. These are actual funnel types that I’m seeing perform profitably across different niches, price points, and business models right now.

So if you’ve been wondering whether your funnel is the right fit for Facebook™ Ads, or if you’re looking to upgrade your funnel strategy to work smarter and scale faster, this one’s for you.

So let’s dive into it.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

You know this podcast is all about helping you simplify your marketing, attract the right clients, and create funnels and Facebook™ Ads that actually work for your business, not against it.

And today, I want to dive into something that’s less about tactics… and more about mindset.

But not the woo-woo kind! I’m talking about a critical business mindset shift that could be the reason you’re holding yourself back from scaling with ads.

I'm sharing:

• Why smart business owners hesitate to increase their ad spend
• Seeing marketing as an expense vs an investment
• The importance of tracking and understanding your funnel data to make business decisions
• My recommend pathway to scale slowly and safely

If this sparked something for you, I’d love to hear your take aways. Send me your thoughts in a DM on Instagram. @webonize. Let’s normalise seeing ads as investments and not expenses.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

Your ads were crushing it 12-18 months ago. Same offer, same audience, same strategy. But now? Crickets. This episode reveals why your messaging has an expiration date – and how to update it without starting from scratch.

Key Points:

• Why what worked in 2023 doesn't work in 2025
• The evolution of audience awareness (and why your market is more sophisticated now)
• How to audit your current messaging to see if it's "expired"
• The simple framework for refreshing your messaging without changing your entire offer

Here's what I want you to understand:

Your messaging has an expiration date.

I know that might sound harsh, but it's true.

What worked in your ads 12-18 months ago isn't going to work the same way today.

Not because your offer got worse. Not because Facebook is "out to get you."

But because your market evolved.

And if your messaging didn't evolve with it? Your ads are going to stop working.

So today, I'm going to break down exactly why this happens, how to know if your messaging has expired, and most importantly – how to refresh it without starting from scratch or changing your entire offer.

So let's dive in.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

Today we're talking about something that I see costing coaches and course creators thousands of dollars every single month.

And here's the thing – it's not what you think.

Most people come to me saying, "Jayne, my ads aren't working. I think my targeting is off. Or maybe my creative isn't good enough. Should I try a different audience?"

And I get it. When your ads aren't converting, it's natural to look at the technical stuff first.

But after managing ad campaigns for 6 and 7-figure business owners for over 13 years, I can tell you with absolute certainty...

The problem is almost never your targeting, more so now with all of the changes to ads and how they work.

In fact, I'd say 80% of the time when someone's ads aren't working, it has nothing to do with Facebook's algorithm, their budget, or even their creative.

The real problem? It's the expertise blind spot.

And today, I'm going to explain exactly what that is, why it's costing you money, and most importantly – how to fix it.

So let's dive in.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

Today, I want to share something that could completely shift the way you think about Facebook™ and Instagram™ Ads in your business.

Now if you’ve ever thought to yourself, “I just need more leads,” you’re not alone.

That’s what today’s episode is about: how to stop thinking in campaigns and start building a full-funnel ad strategy that works with the rest of your marketing and not in isolation.

I am sharing my full 4-phase ad strategy that is part of my Webonize Ads Framework, and it follows 4 simple, but incredibly powerful stages:

Audience Building.

Lead Generation.

Trust Building.

Sales.

This strategy mirrors the natural journey your audience takes from stranger to buyer. And it’s designed to work hand-in-hand with your emails, your organic content, and your funnels.

So instead of hoping one campaign can do it all, you're building a layered, scalable system that supports your growth long term.

Let’s walk through each phase — starting with the part most people skip.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

Today’s episode is a quick one but an important one. Because I want to talk about something that I get asked all the time from coaches, course creators, and online businesses:

“Should I wait until my funnel is fully converting before I run ads?”

So let’s chat about this.

Should You Wait Until Your Funnel is Fully Converting Before Running Ads?

• Common concerns from clients about funnel readiness for ads
• Dispelling the myth of needing a perfectly converting funnel before advertising
• Risks of perpetual tweaking and procrastination

My Recommended Approach to Ad Testing

• Why early testing of your offer is valuable
• Using ads as a learning accelerator, not just for sales
• The benefits of paid traffic for gathering rapid, actionable feedback
• My personal strategy for testing new offers with a small budget

What Ads Can (and Can’t) Do for Your Funnel

• Ads as a tool for funnel testing, not a solution for broken funnels
• Pitfalls of unclear offers, messaging, or confusing landing pages

Critical Elements Needed Before Running Ads

• Clear, outcome-focused offer
  • The importance of specificity and results-focused messaging
  • Examples of strong, clear offers
• Effective messaging
  • Speaking to audience pain points and desires
  • Techniques for understanding your audience’s struggles
• Professional, high-performing landing page
  • Design, mobile-readiness, and loading speed
  • Alignment between ad copy and landing page
• Proper ad tracking setup
  • Using Meta (Facebook) events and custom conversions
  • The impact of campaign objective choices on ad delivery

Scaling and The Feedback Loop

• When to scale your funnel once performance is proven
• Ads as an accelerant for feedback, not the endpoint
• The need for ongoing tweaking and optimisation

Want more? Get my free training: https://learn.webonize.com.au/100leads

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy