Today’s episode is one I’ve been wanting to record for a while — because it’s based on a question that comes up constantly when it comes to Facebook™ and Instagram™ Ads.

And that question is:

When I have an upcoming masterclass or webinar should I run ads to an ebook first… or should I just send people straight to my masterclass or webinar?

If you’ve ever felt stuck trying to decide which funnel is “better,” you’re not alone. And like most things in marketing, the honest answer is…

It depends.

But — and this is important — after years of testing this across different businesses, offers, and funnels (including a client test just last month), there are some very clear patterns I’m seeing in 2026 that I want to walk you through today.

So think of this episode as a relaxed strategy chat — not rules, not absolutes — just what the data is consistently showing right now, and how to make smarter decisions for your own ads.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

In this episode of Abundant Funnels, I'm breaking down a question I get all the time: “What is the best lead magnet to use in 2026?”

Instead of chasing the latest trend or copying what everyone else is doing, this episode helps you zoom out and look at what actually matters. You will learn how to create a lead magnet that not only grows your email list, but also attracts people who are far more likely to become paying clients.

If you are tired of “pretty freebies” that do nothing for your sales, this one is for you.

In this episode, you will learn:

• Why there is no single “best” format and what to focus on instead.
• How to treat your lead magnet as the first step towards your paid offer, not a random freebie.
• The lead magnet formats working well in 2026
• The three key questions to ask before you create your next lead magnet
• Why your title matters more than you think, with examples of vague vs compelling titles.
• The real reason many great lead magnets do not convert.
• Why “done” is better than “perfect”, especially when you are running Meta™ Ads.
• The crucial step many people miss after the opt in and how ghosting your new subscribers quietly wastes your ad spend.

If you enjoyed the episode, please follow the show and leave a quick rating or review. It helps more business owners find Abundant Funnels and means a lot.

And if this sparked an idea for your own lead magnet, I would love to hear it.
Send me a DM on Instagram™ @webonize and share what you are planning next.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

We’re diving into the 4 funnel models that I’m seeing work really well in 2026 to sell group programs, courses, and services using Facebook™ Ads.

These aren’t hypotheticals. These are actual funnel types that I’m seeing perform profitably across different niches, price points, and business models right now.

So if you’ve been wondering whether your funnel is the right fit for Facebook™ Ads, or if you’re looking to upgrade your funnel strategy to work smarter and scale faster, this one’s for you.

So let’s dive into it.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy