Today’s episode is a quick one but an important one. Because I want to talk about something that I get asked all the time from coaches, course creators, and online businesses:

“Should I wait until my funnel is fully converting before I run ads?”

So let’s chat about this.

Should You Wait Until Your Funnel is Fully Converting Before Running Ads?

• Common concerns from clients about funnel readiness for ads
• Dispelling the myth of needing a perfectly converting funnel before advertising
• Risks of perpetual tweaking and procrastination

My Recommended Approach to Ad Testing

• Why early testing of your offer is valuable
• Using ads as a learning accelerator, not just for sales
• The benefits of paid traffic for gathering rapid, actionable feedback
• My personal strategy for testing new offers with a small budget

What Ads Can (and Can’t) Do for Your Funnel

• Ads as a tool for funnel testing, not a solution for broken funnels
• Pitfalls of unclear offers, messaging, or confusing landing pages

Critical Elements Needed Before Running Ads

• Clear, outcome-focused offer
  • The importance of specificity and results-focused messaging
  • Examples of strong, clear offers
• Effective messaging
  • Speaking to audience pain points and desires
  • Techniques for understanding your audience’s struggles
• Professional, high-performing landing page
  • Design, mobile-readiness, and loading speed
  • Alignment between ad copy and landing page
• Proper ad tracking setup
  • Using Meta (Facebook) events and custom conversions
  • The impact of campaign objective choices on ad delivery

Scaling and The Feedback Loop

• When to scale your funnel once performance is proven
• Ads as an accelerant for feedback, not the endpoint
• The need for ongoing tweaking and optimisation

Want more? Get my free training: https://learn.webonize.com.au/100leads

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy