Your ads were crushing it 12-18 months ago. Same offer, same audience, same strategy. But now? Crickets. This episode reveals why your messaging has an expiration date – and how to update it without starting from scratch.

Key Points:

• Why what worked in 2023 doesn't work in 2025
• The evolution of audience awareness (and why your market is more sophisticated now)
• How to audit your current messaging to see if it's "expired"
• The simple framework for refreshing your messaging without changing your entire offer

Here's what I want you to understand:

Your messaging has an expiration date.

I know that might sound harsh, but it's true.

What worked in your ads 12-18 months ago isn't going to work the same way today.

Not because your offer got worse. Not because Facebook is "out to get you."

But because your market evolved.

And if your messaging didn't evolve with it? Your ads are going to stop working.

So today, I'm going to break down exactly why this happens, how to know if your messaging has expired, and most importantly – how to refresh it without starting from scratch or changing your entire offer.

So let's dive in.

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

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