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AGENCY inTELL

AGENCY inTELL

De : Robbie Adair & Roger Williams
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 A podcast hosted by Robbie Adair and Roger Williams for digital agencies exploring business, tech, and wellness intel from the agency world.Copyright 2026 AGENCY inTELL. All Rights Reserved. Direction Economie Management et direction
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  • AGENCY inTELL Episode 11: WordCamp US 2026 recap, agency hosting choices, and why AI policies matter

    AGENCY inTELL Episode 11: WordCamp US 2026 recap, agency hosting choices, and why AI policies matter
    Oct 25 2026

    Roger and Robbie recap WordCamp US from Phoenix, including what stood out about the venue, the event organization, and the agency-side conversations happening on the floor. The discussion also digs into a timely issue for agencies and hosts — AI policy, data transparency, and what clients are now starting to ask for during onboarding.

    Key Concepts:

    • Robbie shares why this WordCamp US felt different from previous years, with a huge, spread-out venue and a lot more walking between sessions.
    • The session he and David Sneed led focused on hosting from an agency perspective and on the Secure Hosting Alliance certification program.
    • They talk through what agencies should care about most when choosing a host — hardware and performance, uptime claims, certifications like SOC 2, and especially support responsiveness.
    • The conversation highlights how support expectations differ between ticketing systems, Slack, live chat, and vendor-specific support channels.
    • AI policy becomes a major theme after Robbie describes being asked for AI usage documents during a client onboarding for the first time.
    • They discuss why agencies need clear, transparent AI policies, especially when they handle sensitive client data and use third-party tools.
    • The episode also covers how cybersecurity and insurance questionnaires are starting to include AI-related questions.
    • A broader question comes up around where customer support data goes, including whether it is used to train internal AI systems.
    • They touch on AI watermarking, the limits of trying to prove whether text is AI-generated, and how subtle text changes can create new problems.
    • The sponsor side of WordCamp US gets a shoutout too, including a community-focused booth with postcards and markers that got people engaged.

    Timestamps: (00:00) Catching up in Phoenix at WordCamp US

    (01:45) Why this year’s WordCamp US felt different

    (03:18) What the hosting-focused session was about

    (04:29) The first client request for an AI policy

    (06:40) Why transparency matters for agency AI use

    (08:23) Why lawyers should review the policy carefully

    (10:11) The top things agencies should look for in a host

    (11:28) Support speed, Slack, and ticketing systems

    (15:13) Why customer data and AI training raise new questions

    (18:05) SOC 2, compliance, and AI

    (19:15) AI watermarking and why it is hard to trust

    (22:10) How WordCamp US sessions were organized and run

    (23:47) Sponsoring WordCamps and building community at the booth

    (25:15) Why agencies need to focus on outcomes, not tools

    (26:53) Staying transparent about AI tools with clients
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    28 min
  • AGENCY inTELL Episode 10: Hostinger's Emma Young on SEO in the AI Era

    AGENCY inTELL Episode 10: Hostinger's Emma Young on SEO in the AI Era
    Oct 24 2026
    Emma Young, Head of Organic Marketing at Hostinger, joins Robbie Adair and Roger Williams to discuss how SEO is evolving as AI Overviews and large language models reshape discovery. Emma explains why brands need to think beyond clicks and traffic, focusing instead on useful content, topic clusters, digital authority, citations, and consistent messaging across channels. The conversation covers what still matters in traditional SEO, how agencies can build authority in a focused niche, and why measuring success in a zero-click world requires experimentation and patience.Key Topics:Answer-first content: give people a clear answer to their question upfront, then offer more detail as neededTopic clusters: address a related set of questions and connect the content, rather than targeting a single keyword in isolationDigital authority: citations and recommendations can signal progress before traffic figures catch upCompound authority: AI systems draw on information about a brand from many sources, so inconsistent messaging muddies the pictureNiche focus: smaller agencies can build recognition by deeply owning a specific topic before expandingAttribution and zero-click discovery: keep measurement methods consistent and treat attribution data as directional rather than definitiveQuality over volume: a smaller number of useful, high-performing pieces can deliver more value than a large volume of low-quality contentExperimentation: AI search is changing quickly, so define what success means, test ideas, and review the resultsTimestamps:(00:00) - Emma introduces her role in organic marketing(00:49) - The scope of Hostinger’s organic marketing team(01:18) - How AI search is changing expectations for content(02:13) - Structuring content for people and AI retrieval(03:40) - Why putting the answer first still matters(05:04) - Helpful content and the importance of solving real problems(06:55) - Traffic as a lagging metric; authority as a leading signal(08:24) - AI Overviews and what marketers should watch(09:50) - Testing visibility when AI search systems provide fewer guidelines(10:48) - Compound authority and inconsistent brand signals(11:47) - Topic clusters and balancing traditional SEO with AI discovery(13:42) - How smaller brands can build authority in a niche(15:03) - Why authority can become a brand’s moat(16:29) - Longer, more detailed search prompts and content clusters(18:55) - Topical maps and content gap analysis(21:16) - Attribution, zero-click discovery, and proving ROI(26:46) - Content velocity versus quality(28:37) - How SEO roles and digital PR are evolving(31:28) - Testing content and learning from experiments(35:40) - Google AI Overviews and where people still search(37:09) - Branded search and domain authority(38:34) - Tools and workflows in Emma’s marketing stack(41:20) - People to follow on AI and brand(43:08) - Closing thoughts on the changing SEO landscapeResources & Links:Hostinger – ( https://www.hostinger.com/ )Hostinger Tutorials – ( https://www.hostinger.com/tutorials )Hostinger Horizons (AI website builder) – ( https://www.hostinger.com/horizons )Hostinger Academy on YouTube (where Hostinger shared its SEO playbook) – ( https://www.youtube.com/@HostingerAcademy )Koray Tuğberk Gübür’s topical authority framework (Holistic SEO) – ( https://www.holisticseo.digital/theoretical-seo/topical-authority/ )Google Search Central documentation – ( https://developers.google.com/search )Ahrefs – ( https://ahrefs.com/ )AccuRanker – ( https://www.accuranker.com/ )Claude – ( https://claude.ai/ )ChatGPT – ( https://chatgpt.com/ )Gemini – ( https://gemini.google.com/ )Perplexity – ( https://www.perplexity.ai/ )n8n – ( https://n8n.io/ )There’s An AI For That – ( https://theresanaiforthat.com/ )People Mentioned:Lily Ray – SEO & AI Search, Amsive – ( https://lilyray.nyc/ )Lily Ray on LinkedIn – ( https://www.linkedin.com/in/lily-ray-44755615/ )Deyimar Albornoz – Organic Marketing Strategist, Hostinger – ( https://www.hostinger.com/blog/author/deyimaral/ )Connect with Emma Young:LinkedIn – ( https://www.linkedin.com/in/emma-young-949b7219b/ )
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    44 min
  • On The Scene at Vistara 2026: The Agency-for-Agencies AI Conference

    On The Scene at Vistara 2026: The Agency-for-Agencies AI Conference
    Jul 24 2026
    Robbie and Roger recap Vistara 2026In this episode, Robbie & Roger recap Vistara 2026 in Austin, Texas, a two-day agency-for-agencies conference put on by E2M Solutions. This one wasn’t built around a single technology stack — it was built around the business of running an agency in an AI-first world, complete with a live AI Lab, action-item-heavy keynotes, and a diverse room of owners comparing notes on what’s actually working. Featured takeaways from Jason Swank on building your own AI operating system, Brittany Mueller’s viral “go build your ugly project” challenge, Andy Crestodina on AI citation hunting as the new backlink hunting, and David C. Baker’s closing “get on the bus” keynote. Plus the vendor and media-partner view from Roger (sponsoring with Kinsta) and Robbie (media partner running a five-camera podcast studio on site).Key Topics:Why an agency-for-agencies conference hits different than a tech-specific eventE2M’s AI Lab: talk to a bot about your business and walk out with action items in five minutesJason Swank on building your own AI-powered operating system for your agencyBrittany Mueller’s call to action: “go build your ugly project” and stop waiting for perfectAndy Crestodina on AI citation hunting as the new backlink huntingDebunking the Reddit hype: for small B2B, it’s classic SEO — industry trade pubs and your own siteDavid C. Baker’s closing keynote: the first trend he’s ever told agencies to jump onThe sponsor view from Roger (Kinsta) and the media-partner view from RobbieWhy this room felt different: a high percentage of female agency owners and open, generous conversationsPractical framing for agency owners who feel behind on AI (spoiler: everyone does)What Khushboo and Vishal (E2M) are doing next with custom models and sentiment AIWhy AI adoption isn’t optional, but you get to pick your paceTimestamps:00:00 - Cold open: attendee voices on what Vistara delivered00:52 - Three conferences in two months, and why the bonus recap episodes01:13 - Setting the scene: Vistara 2026 in Austin, mid-May01:28 - Why an agency-based, business-focused event felt different02:22 - Vistara is put on by E2M Solutions, a white-label agency02:52 - Year two of Vistara, and the gap it fills for agency owners03:24 - Brant and E2M’s AI-forward point of view03:35 - AI for clients vs. AI for your own agency operations04:03 - Inside E2M’s AI Lab on the show floor05:06 - Jason Swank on creating your own AI operating system06:51 - Brittany Mueller: “go build your ugly project” and the takeaway that spread on LinkedIn07:40 - Chunking AI builds the way you’d hand a task to an intern08:31 - Andy Crestodina on citation hunting as the new backlink hunting09:47 - The Reddit myth, debunked for small B2B10:26 - The unsexy truth: classic SEO, trade pubs, and your own website still win11:13 - Andy’s prompt-creation project and long-form prompts11:42 - Feeling behind on AI is universal, even inside the industry12:28 - The agency owners who say “never AI” and where they land13:18 - Going meta: Roger sponsoring with Kinsta, Robbie as media partner13:38 - Shooting video at a tech/agency conference vs. a client event14:24 - Julia and the Vistara team on organization and running on time15:13 - The Kinsta booth design, sticker interactivity, and Monday kayaking16:52 - Running the on-site five-camera podcast studio between meetings17:17 - Dot and Co (E2M) on the show and podcaster-on-podcaster interviews17:37 - Shout-outs to Khushboo and Vishal (E2M) and what’s coming next in AI18:13 - Custom smaller models and sentiment AI for customer health19:08 - David C. Baker’s closing keynote: “get on the bus”19:50 - Copyright, AI backlash, and the honest response from the stage21:03 - The bus metaphor: why this trend is different from digital transformation21:51 - Would Kinsta sponsor Vistara again? Absolutely, yes22:48 - The most diverse agency room they’ve been in, and why it mattered23:53 - “Ask me about AI” t-shirts and what’s next for Vistara24:14 - Where to find the next Vistara: joinvistara.comResources & Links:• Vistara (https://joinvistara.com/)• E2M Solutions (https://www.e2msolutions.com/)• Kinsta (https://kinsta.com/)• Andy Crestodina / Orbit Media (https://www.orbitmedia.com/)• David C. Baker (https://www.davidcbaker.com/)• AGENCY inTELL on YouTube (https://www.youtube.com/@AGENCYinTELL)
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    25 min
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