Episodes

  • AGENCY inTELL Episode 11: WordCamp US 2026 recap, agency hosting choices, and why AI policies matter

    AGENCY inTELL Episode 11: WordCamp US 2026 recap, agency hosting choices, and why AI policies matter
    25 Oct 2026

    Roger and Robbie recap WordCamp US from Phoenix, including what stood out about the venue, the event organization, and the agency-side conversations happening on the floor. The discussion also digs into a timely issue for agencies and hosts — AI policy, data transparency, and what clients are now starting to ask for during onboarding.

    Key Concepts:

    • Robbie shares why this WordCamp US felt different from previous years, with a huge, spread-out venue and a lot more walking between sessions.
    • The session he and David Sneed led focused on hosting from an agency perspective and on the Secure Hosting Alliance certification program.
    • They talk through what agencies should care about most when choosing a host — hardware and performance, uptime claims, certifications like SOC 2, and especially support responsiveness.
    • The conversation highlights how support expectations differ between ticketing systems, Slack, live chat, and vendor-specific support channels.
    • AI policy becomes a major theme after Robbie describes being asked for AI usage documents during a client onboarding for the first time.
    • They discuss why agencies need clear, transparent AI policies, especially when they handle sensitive client data and use third-party tools.
    • The episode also covers how cybersecurity and insurance questionnaires are starting to include AI-related questions.
    • A broader question comes up around where customer support data goes, including whether it is used to train internal AI systems.
    • They touch on AI watermarking, the limits of trying to prove whether text is AI-generated, and how subtle text changes can create new problems.
    • The sponsor side of WordCamp US gets a shoutout too, including a community-focused booth with postcards and markers that got people engaged.

    Timestamps: (00:00) Catching up in Phoenix at WordCamp US

    (01:45) Why this year’s WordCamp US felt different

    (03:18) What the hosting-focused session was about

    (04:29) The first client request for an AI policy

    (06:40) Why transparency matters for agency AI use

    (08:23) Why lawyers should review the policy carefully

    (10:11) The top things agencies should look for in a host

    (11:28) Support speed, Slack, and ticketing systems

    (15:13) Why customer data and AI training raise new questions

    (18:05) SOC 2, compliance, and AI

    (19:15) AI watermarking and why it is hard to trust

    (22:10) How WordCamp US sessions were organized and run

    (23:47) Sponsoring WordCamps and building community at the booth

    (25:15) Why agencies need to focus on outcomes, not tools

    (26:53) Staying transparent about AI tools with clients
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    28 min
  • AGENCY inTELL Episode 10: Hostinger's Emma Young on SEO in the AI Era

    AGENCY inTELL Episode 10: Hostinger's Emma Young on SEO in the AI Era
    24 Oct 2026
    Emma Young, Head of Organic Marketing at Hostinger, joins Robbie Adair and Roger Williams to discuss how SEO is evolving as AI Overviews and large language models reshape discovery. Emma explains why brands need to think beyond clicks and traffic, focusing instead on useful content, topic clusters, digital authority, citations, and consistent messaging across channels. The conversation covers what still matters in traditional SEO, how agencies can build authority in a focused niche, and why measuring success in a zero-click world requires experimentation and patience.Key Topics:Answer-first content: give people a clear answer to their question upfront, then offer more detail as neededTopic clusters: address a related set of questions and connect the content, rather than targeting a single keyword in isolationDigital authority: citations and recommendations can signal progress before traffic figures catch upCompound authority: AI systems draw on information about a brand from many sources, so inconsistent messaging muddies the pictureNiche focus: smaller agencies can build recognition by deeply owning a specific topic before expandingAttribution and zero-click discovery: keep measurement methods consistent and treat attribution data as directional rather than definitiveQuality over volume: a smaller number of useful, high-performing pieces can deliver more value than a large volume of low-quality contentExperimentation: AI search is changing quickly, so define what success means, test ideas, and review the resultsTimestamps:(00:00) - Emma introduces her role in organic marketing(00:49) - The scope of Hostinger’s organic marketing team(01:18) - How AI search is changing expectations for content(02:13) - Structuring content for people and AI retrieval(03:40) - Why putting the answer first still matters(05:04) - Helpful content and the importance of solving real problems(06:55) - Traffic as a lagging metric; authority as a leading signal(08:24) - AI Overviews and what marketers should watch(09:50) - Testing visibility when AI search systems provide fewer guidelines(10:48) - Compound authority and inconsistent brand signals(11:47) - Topic clusters and balancing traditional SEO with AI discovery(13:42) - How smaller brands can build authority in a niche(15:03) - Why authority can become a brand’s moat(16:29) - Longer, more detailed search prompts and content clusters(18:55) - Topical maps and content gap analysis(21:16) - Attribution, zero-click discovery, and proving ROI(26:46) - Content velocity versus quality(28:37) - How SEO roles and digital PR are evolving(31:28) - Testing content and learning from experiments(35:40) - Google AI Overviews and where people still search(37:09) - Branded search and domain authority(38:34) - Tools and workflows in Emma’s marketing stack(41:20) - People to follow on AI and brand(43:08) - Closing thoughts on the changing SEO landscapeResources & Links:Hostinger – ( https://www.hostinger.com/ )Hostinger Tutorials – ( https://www.hostinger.com/tutorials )Hostinger Horizons (AI website builder) – ( https://www.hostinger.com/horizons )Hostinger Academy on YouTube (where Hostinger shared its SEO playbook) – ( https://www.youtube.com/@HostingerAcademy )Koray Tuğberk Gübür’s topical authority framework (Holistic SEO) – ( https://www.holisticseo.digital/theoretical-seo/topical-authority/ )Google Search Central documentation – ( https://developers.google.com/search )Ahrefs – ( https://ahrefs.com/ )AccuRanker – ( https://www.accuranker.com/ )Claude – ( https://claude.ai/ )ChatGPT – ( https://chatgpt.com/ )Gemini – ( https://gemini.google.com/ )Perplexity – ( https://www.perplexity.ai/ )n8n – ( https://n8n.io/ )There’s An AI For That – ( https://theresanaiforthat.com/ )People Mentioned:Lily Ray – SEO & AI Search, Amsive – ( https://lilyray.nyc/ )Lily Ray on LinkedIn – ( https://www.linkedin.com/in/lily-ray-44755615/ )Deyimar Albornoz – Organic Marketing Strategist, Hostinger – ( https://www.hostinger.com/blog/author/deyimaral/ )Connect with Emma Young:LinkedIn – ( https://www.linkedin.com/in/emma-young-949b7219b/ )
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    44 min
  • On The Scene at Vistara 2026: The Agency-for-Agencies AI Conference

    On The Scene at Vistara 2026: The Agency-for-Agencies AI Conference
    24 Jul 2026
    Robbie and Roger recap Vistara 2026In this episode, Robbie & Roger recap Vistara 2026 in Austin, Texas, a two-day agency-for-agencies conference put on by E2M Solutions. This one wasn’t built around a single technology stack — it was built around the business of running an agency in an AI-first world, complete with a live AI Lab, action-item-heavy keynotes, and a diverse room of owners comparing notes on what’s actually working. Featured takeaways from Jason Swank on building your own AI operating system, Brittany Mueller’s viral “go build your ugly project” challenge, Andy Crestodina on AI citation hunting as the new backlink hunting, and David C. Baker’s closing “get on the bus” keynote. Plus the vendor and media-partner view from Roger (sponsoring with Kinsta) and Robbie (media partner running a five-camera podcast studio on site).Key Topics:Why an agency-for-agencies conference hits different than a tech-specific eventE2M’s AI Lab: talk to a bot about your business and walk out with action items in five minutesJason Swank on building your own AI-powered operating system for your agencyBrittany Mueller’s call to action: “go build your ugly project” and stop waiting for perfectAndy Crestodina on AI citation hunting as the new backlink huntingDebunking the Reddit hype: for small B2B, it’s classic SEO — industry trade pubs and your own siteDavid C. Baker’s closing keynote: the first trend he’s ever told agencies to jump onThe sponsor view from Roger (Kinsta) and the media-partner view from RobbieWhy this room felt different: a high percentage of female agency owners and open, generous conversationsPractical framing for agency owners who feel behind on AI (spoiler: everyone does)What Khushboo and Vishal (E2M) are doing next with custom models and sentiment AIWhy AI adoption isn’t optional, but you get to pick your paceTimestamps:00:00 - Cold open: attendee voices on what Vistara delivered00:52 - Three conferences in two months, and why the bonus recap episodes01:13 - Setting the scene: Vistara 2026 in Austin, mid-May01:28 - Why an agency-based, business-focused event felt different02:22 - Vistara is put on by E2M Solutions, a white-label agency02:52 - Year two of Vistara, and the gap it fills for agency owners03:24 - Brant and E2M’s AI-forward point of view03:35 - AI for clients vs. AI for your own agency operations04:03 - Inside E2M’s AI Lab on the show floor05:06 - Jason Swank on creating your own AI operating system06:51 - Brittany Mueller: “go build your ugly project” and the takeaway that spread on LinkedIn07:40 - Chunking AI builds the way you’d hand a task to an intern08:31 - Andy Crestodina on citation hunting as the new backlink hunting09:47 - The Reddit myth, debunked for small B2B10:26 - The unsexy truth: classic SEO, trade pubs, and your own website still win11:13 - Andy’s prompt-creation project and long-form prompts11:42 - Feeling behind on AI is universal, even inside the industry12:28 - The agency owners who say “never AI” and where they land13:18 - Going meta: Roger sponsoring with Kinsta, Robbie as media partner13:38 - Shooting video at a tech/agency conference vs. a client event14:24 - Julia and the Vistara team on organization and running on time15:13 - The Kinsta booth design, sticker interactivity, and Monday kayaking16:52 - Running the on-site five-camera podcast studio between meetings17:17 - Dot and Co (E2M) on the show and podcaster-on-podcaster interviews17:37 - Shout-outs to Khushboo and Vishal (E2M) and what’s coming next in AI18:13 - Custom smaller models and sentiment AI for customer health19:08 - David C. Baker’s closing keynote: “get on the bus”19:50 - Copyright, AI backlash, and the honest response from the stage21:03 - The bus metaphor: why this trend is different from digital transformation21:51 - Would Kinsta sponsor Vistara again? Absolutely, yes22:48 - The most diverse agency room they’ve been in, and why it mattered23:53 - “Ask me about AI” t-shirts and what’s next for Vistara24:14 - Where to find the next Vistara: joinvistara.comResources & Links:• Vistara (https://joinvistara.com/)• E2M Solutions (https://www.e2msolutions.com/)• Kinsta (https://kinsta.com/)• Andy Crestodina / Orbit Media (https://www.orbitmedia.com/)• David C. Baker (https://www.davidcbaker.com/)• AGENCY inTELL on YouTube (https://www.youtube.com/@AGENCYinTELL)
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    25 min
  • AGENCY inTELL: Miriam Schwab

    AGENCY inTELL: Miriam Schwab
    2 Jun 2026

    Join us as Miriam Schwab shares her impressive evolution from freelancing and agency ownership to joining Elementor, along with her innovative approaches to using AI in web development. Whether you're an agency owner or interested in AI's role in the future of websites, this episode offers actionable insights and inspiring stories.Key Topics:

    • Miriam Schwab's transition from agency founder to corporate innovator at Elementor
    • Lessons learned from managing agency life and re-entering the corporate world
    • The strategic use of AI tools like Claude for building and optimizing websites
    • How websites remain critical in the AI era, emphasizing content importance
    • Practical workflows combining AI with WordPress development
    • Impact of AI on agency business models and project pricing
    • The significance of documentation and organized AI workflows
    • The evolution of WordPress and its integration with AI, including future-proofing strategies
    • Static site generation and AI’s role in improving performance and security
    • Addressing AI exhaustion and maintaining mental health in a tech-driven environment

    Timestamps:

    • (00:00) - Intro: Deep insights from Miriam Schwab, from agency to Elementor
    • (02:24) - Miriam's journey: From freelancing to agency ownership to corporate role
    • (03:17) - Shift from agency to corporate: motivations and lessons learned
    • (08:24) - Managing large organizations like Elementor: navigating new scales
    • (12:15) - Why websites are still vital in 2026: content and AI intersection
    • (13:52) - Building Miriam’s personal website with AI for creativity and control
    • (15:54) - The role of agencies and their evolving value with AI tools
    • (16:45) - Using Claude to customize website architecture and design workflow
    • (20:00) - Documenting AI projects: lessons learned and future strategies
    • (26:33) - Why Miriam prefers Claude over AI tools inside Elementor for initial builds
    • (29:15) - WordPress and AI: emerging partnerships, dependencies, and future outlook
    • (32:12) - The new era of static WordPress sites powered by AI
    • (34:04) - Static sites, caching, and security considerations in an AI-driven web
    • (36:14) - Preparing hosting infrastructures for high AI demand and resource management
    • (41:14) - How clients will demand AI integration and the importance of ownership
    • (43:12) - Shifting agency pricing models: from hours to outputs with AI
    • (45:18) - Strategic planning and documentation for AI-enhanced website projects
    • (50:20) - Legacy WordPress features still vital: customizer, post types, and custom fields
    • (55:12) - The future of web development: no-code, low-code, and AI abstractions
    • (62:48) - Miriam's thoughts on the role of PHP and emerging no-CMS sites
    • (66:36) - Practical advice: combating AI exhaustion with pauses and reflection
    • (69:11) - The importance of financial management via QuickBooks Online for agencies
    • (73:46) - The importance of shutting down and taking breaks for sustained creativity

    Resources & Links:

    • Miriam Schwab’s Website – ( https://miriamschwab.me/ )

    Connect with Miriam Schwab:

    • Twitter – ( https://twitter.com/MiriamSchwab )
    • LinkedIn – ( https://www.linkedin.com/in/miriamschwab/ )
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    1 hr and 14 min
  • On The Scene at Acquia Engage Denver 2026

    On The Scene at Acquia Engage Denver 2026
    5 May 2026

    In this episode, Robbie & Roger go on the scene in Denver, Colorado to gather intel from Anna Rogert (Acquia), Jamie Abrahams (FreelyGive), Paul Roetzer (Marketing AI Institute), and Dries Buytaert (Acquia / Drupal) about the Acquia AI Initiative, the new Source and Source CMS products, AI governance and security, and what AI means for agencies, the next generation of workers, and the future of the open web. Discover why this Drupal-led conversation is as much about business strategy and community collaboration as it is about technology.

    Key Topics:
    • Why 90% of enterprise AI projects fail, and how to be in the 10%
    • The Acquia AI Initiative: what open, sovereign AI looks like for Drupal
    • Source and Source CMS as Acquia’s AI-powered site builder play
    • Reframing AI as “giving humans back time,” not replacing them
    • Why governance, security, and the right experts in the room matter when shipping AI to production
    • The shift from technical deep-dives to business-level AI adoption conversations
    • Marketing AI Institute’s framing that we’re only halfway through the AI shift
    • AI’s impact on employees, customers, and the next generation of students
    • Breaking down the walls between WordPress, Drupal, Joomla, and other CMS communities
    • Why owning your own website still matters when AI training data is the new currency
    • Where agency marketing budgets, energy, and strategy are heading next

    Timestamps:

    00:00 - Cold open: AI is the topic, not just a topic

    00:44 - Setting the scene: Acquia Engage Denver 2026

    01:04 - Anna Rogert (Acquia) on her first Engage and the production value

    01:21 - Dries Buytaert on the shift from one big Engage a year to a smaller traveling roadshow

    01:43 - Jamie Abrahams on why 90% of enterprise AI projects fail

    02:15 - Paul Roetzer (Marketing AI Institute) on a smart, challenging audience

    02:53 - Robbie on AI being woven into every single talk

    03:14 - Jamie Abrahams inside the Acquia AI Initiative: open, sovereign, community-driven

    03:47 - Paul Roetzer on having the right experts in the room for AI governance

    04:24 - Anna Rogert on AI giving humans back time, not replacing them

    04:43 - Dries Buytaert: “My agents are very busy back in my hotel room”

    04:56 - Business front-and-center: practicality over technical weeds

    05:53 - Anna Rogert on Source, Source CMS, and why GEO/AIO is the agency hot topic

    06:24 - Clearing up the “out of budget” misconception about Acquia

    06:41 - Dries Buytaert on how Source lowers the barrier to running a Drupal site

    07:14 - Paul Roetzer on Acquia’s security-first approach to AI

    07:43 - Jamie Abrahams: AI is no longer a proof of concept, it’s shipping real value

    08:45 - Why Paul Roetzer’s keynote and Marketing AI Institute course matter

    09:54 - The one question Paul Roetzer wishes executives would ask sooner

    10:47 - The conversation we’re not having: AI’s impact on the next generation

    11:26 - AI is breaking down the walls between WordPress, Drupal, and other CMS communities

    12:18 - Own your website: where do you think AI training data comes from?

    13:24 - The marketing through-line from PressConf to Engage

    14:02 - Closing optimism: find your energy and start collaborating

    Resources & Links:
    • Acquia Engage (https://www.acquia.com/about-us/events/acquia-engage)
    • Drupal (https://www.drupal.org/)
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    15 min
  • AGENCY inTELL Episode 06: Brent Weaver

    AGENCY inTELL Episode 06: Brent Weaver
    1 May 2026

    How AI is Disrupting Modern Agencies with Brent Weaver

    In this episode, Roger Williams and Robbie Adair sit down with Brent Weaver, CEO of E2M Solutions and founder of Vistara, to explore the seismic shifts AI is bringing to the digital agency landscape. Brent shares practical insights on how agencies can leverage AI for scaling, building trust, and maintaining profitability amid rapid technological change.

    Main topics covered:

    • The current AI revolution and its impact on agency operations — from offshoring to AI-powered workflows.
    • How the "combine model" of generalists and specialists is reshaping agency service offerings.
    • The importance of building trust and authenticity in an AI-driven business environment.
    • Practical strategies for integrating AI tools like Claude and ChatGPT into client management and content creation.
    • The shift from hyper-specialization to capability expansion—why agencies should think "mile wide, foot deep."
    • The future of agency roles—builders versus orchestrators—and the rise of AI as an orchestrator.
    • Why a focus on results over inputs (keywords, tasks) provides a competitive edge.
    • The necessity of authentic client relationships and transparent processes in an AI age.
    • Practical tips for managing Slack, and other organizational tools, to streamline agency-client communication.
    • Personal finance tips for agency owners—saving for retirement with the "Double Down" strategy.

    Timestamps:

    00:00 Intro - Mythos news

    02:51 AI's Impact on Agency Operations

    08:06 Comparing AI to Previous Tech Shifts

    12:15 Implementing AI in Agency Services

    17:40 The Role of Account Management in AI Agencies

    22:12 The Future of Agency Roles in a Complex Landscape

    24:54 The Challenges of Junior Developers

    26:06 In-House vs. Outsourcing: The Agency Dilemma

    29:15 AI-First Agencies: A New Paradigm?

    32:23 The Race to the Bottom: AI in Digital Marketing

    33:13 Rapid Fire Insights: Tools and Trends

    38:32 The AI Revolution: From Science Fiction to Reality

    41:22 The Role of Offshore Teams in AI Integration

    42:10 Roger That

    42:15 The Burden of Authenticity Debt

    43:29 Navigating the AI Revolution with Honesty

    45:09 Robbie’s Radar

    45:15 Structuring Slack for Success

    45:47 Effective Channel Naming Conventions

    48:11 Optimizing Channel Participation

    52:00 Managing Notifications and Client Communication

    54:04 R&R

    54:39 The Value of Hiring Help

    58:11 Navigating Personal Finances

    59:22 The Double Down Savings Strategy

    01:02:23 Investing and Risk Assessment

    Resources & Links:

    • E2M Solutions – (https://e2msolutions.com/)
    • Brent Weaver on LinkedIn – (https://www.linkedin.com/in/brentweaver/)
    • Vistara Event – (https://joinvistara.com/)
    • N8N Automation Tool – (https://n8n.io/)

    Upcoming Events:

    • Vistara Conference in Austin, May 11-13, 2023

    Note:

    For the latest on AI tools and agency strategies, stay tuned to Agency Intel and follow the links provided!
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    1 hr and 5 min
  • AGENCY inTELL: On The Scene at PressConf 2026

    AGENCY inTELL: On The Scene at PressConf 2026
    21 Apr 2026

    In this episode, Robbie & Roger go on the scene in Phoenix, Arizona to gather intel from Raquel Manriquez, Adam Weeks, Rae Morey, Christian Taylor, Matt Swartz, Zack Katz, Emma Young, and Derek Ashauer about their insights on PressConf, highlighting the importance of community, personal growth, and adapting to technological shifts like AI. Discover how intimate gatherings and authentic conversations can foster resilience and innovation within the WordPress ecosystem.

    Key Topics:
    • The significance of personal growth and healing in business success
    • Why PressConf's small, curated environment enhances networking and authenticity
    • The role of community in navigating turbulence in WordPress and digital marketing
    • The legacy and culture of WordCamp Phoenix and its community support
    • How events foster grounding and collective resilience during community turbulence
    • Conversations around AI as a team member versus a tool or threat
    • The importance of lifestyle-friendly business structures
    • Strategies for small teams to increase efficiency and adapt to AI-driven tools
    • The value of in-person connections for deeper, meaningful business conversations
    • Practical advice on managing work hours and mental health in digital agencies

    Timestamps:

    00:00 - Introduction: The purpose of PressConf and its community focus

    00:40 - The intimate environment of PressConf and its benefits for networking

    01:37 - The value of authentic, human-first interactions in conferences

    02:31 - The conference's role in community healing amidst WordPress turbulence

    03:55 - Unique, vulnerable conversations happening at PressConf

    04:24 - The legacy of WordCamp Phoenix and local support for tech communities

    05:44 - How Phoenix supports new and experienced community members

    06:10 - PressConf's role in community grounding during WordPress turbulence

    07:08 - Insights from agency owners on market shifts and organic marketing

    08:32 - The importance of in-person connections and relationship building

    09:54 - The serendipity and spontaneity of face-to-face meetings

    10:24 - Addressing AI's impact on business and team efficiency

    11:21 - Structuring a business around personal lifestyle and strengths

    12:20 - Practical advice on managing work hours and mental health

    Resources & Links:
    • PressConf (https://pressconf.events/)
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    13 min
  • AGENCY inTELL: J.J. Toothman

    AGENCY inTELL: J.J. Toothman
    14 Apr 2026
    Unlock the Future of Agency Work: How AI as a Team Member and WordPress Innovations Are Transforming Digital StrategyDiscover how industry pioneers like J.J. Toothman are redefining agency excellence by treating AI as a full-fledged team member. From streamlining content creation with vibe coding to building government websites that outperform traditional tech, this episode reveals the innovative strategies that are propelling agencies into the future. J.J. Toothman, president of Lone Rock Point, shares his journey from government contractor to entrepreneurial innovator, emphasizing how embracing tools like AI and WordPress can unlock operational efficiencies and open new revenue streams. Learn how J.J.’s team has harnessed custom Gutenberg blocks inspired by atomic design, built a white-label web modernization bundle for federal agencies, and turned WordPress into a versatile platform for NASA’s multimedia streaming — all while maintaining a laser focus on user experience and end-user empowerment. You’ll discover:How treating AI as a colleague accelerates productivity and decision-making within agencies.The evolving role of Gutenberg, patterns, and full-site editing in simplifying client content management and design consistency.The strategic importance of open source, digital sovereignty, and choosing the right mix of cloud solutions for secure, scalable government websites.Practical insights on integrating AI into workflows, from automating social media calendars to creating interactive briefs, with real-world examples from J.J.’s experiments with Claude and OpenClaw.The critical role of trust — in clients, teams, and AI systems — and how transparency about the rapidly shifting landscape builds confidence and long-term loyalty.This episode is perfect for agency owners, developers, and digital strategists eager to future-proof their services, harness AI effectively, and turn complex challenges into competitive advantages. Whether you're managing government contracts, marketing campaigns, or content creation, the insights here will inspire bold new approaches to customer experience and operational excellence. Timestamps:00:00 Introduction to the Podcasting Process01:08 The Evolution of Podcasting: Audio vs. Video02:24 The Birth of Lone Rock Point04:45 Navigating the Corporate World: The Decision to Start a Business07:17 Breaking the Myths of WordPress in Enterprises11:25 Finding a Niche15:36 The Journey of Custom Blocks in WordPress19:49 Leveraging WordPress for NASA's Video Services21:01 Building NASA's Streaming Service24:28 The Future of WordPress and AI Integration28:12 CivicPress: Modernizing Government Websites32:09 Exploring OpenClaw: A Personal AI Assistant43:07 Personifying AI: The Human Connection44:05 The Future of Open Source and AI Models45:01 Trust and Digital Sovereignty in AI47:51 Rapid Fire: Insights and Favorites51:06 The Role of AI in Creative Processes01:00:25 Conclusion and Future Perspectives01:00:57 The Debrief01:01:23 Embracing AI in Small Teams01:02:12 Finding Your Niche as an Agency01:04:46 User-Centric Design and Trust in AI01:08:11 Roger That01:08:16 The Power of Masterminds for Agency Owners01:09:55 Building Connections and Collaborations01:10:50 Robbie's Radar01:10:55 The Importance of Communication in Agencies01:13:17 Enhancing Client Communication with Slack01:15:43 Managing Noise and Focus in Slack01:17:36 RandR-SECTION.mp401:17:41 Client Engagement Through Unique Experiences01:20:10 The Joy of Pet Companionship01:22:39 Thanks for WatchingMain topics - 5-10 bullets:J.J.'s journey from working at Raytheon and Dell to founding Lone Rock Point, emphasizing control and community.How to challenge enterprise myths about WordPress through proven performance (e.g., 2016 election site, Whitehouse.gov) and strategic positioning.Building solutions like NASA’s custom Gutenberg blocks and a video on demand platform using WordPress for scalability and user-friendliness.The importance of user-focused design with full-site editing and patterns, persona-centric content workflows, and the role of AI in content creation and management.The CivicPress platform: a government web modernization toolkit built on WordPress, integrating design systems and accessibility standards.J.J.’s innovative use of AI: treating AI as a team member for task automation, content scheduling, and decision-making, emphasizing personification and trust.The evolving nature of AI models, balancing open source, data ownership, and digital sovereignty, and their impact on agency and government workflows.Practical insights: leveraging Slack for internal/external communication, setting up agency masterminds, and unique client engagement strategies like field trips and experiential bonding.Resources & Links:Lone Rock Point – (https://lonerockpoint.com/)NASA's WordPress site (https://nasa.gov/)CivicPress – (https://civicpress.us/)Connect with J.J. Toothman:LinkedIn – (https://www.linkedin.com/in/...
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    1 hr and 23 min