There are about eight weeks left in the year. Most business owners will spend them coasting toward the holidays and promising themselves that January will be different. In this episode, Dr. Shena breaks down why the last eight weeks of the year are the most underused stretch on the calendar, and how to turn them into your strongest finish yet. You’ll learn how to audit where you actually stand against your annual goals, how to set a target big enough that your current habits can’t reach it, and how to break that target into weekly actions you can measure every Friday. Drawing on Grant Cardone’s 10X Rule, which teaches that you set targets ten times bigger than you think you need and then take ten times the action, this conversation will push you to finish 2026 like you meant it. Join the community at www.audiobookschool.com

Your competition isn't the company down the street — it's the fact that almost nobody knows you exist. In this episode, Dr. Shena breaks down why attention is the first revenue problem every small and mid-sized business has to solve, and why doing what others aren't willing to do is the fastest path to standing out in a crowded digital market. You'll learn how to build omnipresence on a small budget, how to create a content and outreach volume that makes you unignorable, and why consistency beats polish every single time. If you've ever felt like you're the best-kept secret in your industry, this episode is your instruction manual for ending that. Join the community at www.audiobookschool.com

Objections don't kill deals — being unprepared for objections kills deals. In this episode, Dr. Shena breaks down how top closers anticipate resistance before it ever reaches the table, why "I need to think about it" and "it's too expensive" are almost always stalls rather than rejections, and how to build your own rebuttal library so you never freeze in a sales conversation again. You'll learn how to hear the objection underneath the objection, how to stay calm and agreeable while still moving the sale forward, and how to ask for the decision after you answer instead of drifting into another follow-up cycle. This is Grant Cardone's objection-handling discipline translated into practical language for small and mid-sized business owners. Join the community at www.audiobookschool.com