There are about eight weeks left in the year. Most business owners will spend them coasting toward the holidays and promising themselves that January will be different. In this episode, Dr. Shena breaks down why the last eight weeks of the year are the most underused stretch on the calendar, and how to turn them into your strongest finish yet. You’ll learn how to audit where you actually stand against your annual goals, how to set a target big enough that your current habits can’t reach it, and how to break that target into weekly actions you can measure every Friday. Drawing on Grant Cardone’s 10X Rule, which teaches that you set targets ten times bigger than you think you need and then take ten times the action, this conversation will push you to finish 2026 like you meant it. Join the community at www.audiobookschool.com

Your competition isn't the company down the street — it's the fact that almost nobody knows you exist. In this episode, Dr. Shena breaks down why attention is the first revenue problem every small and mid-sized business has to solve, and why doing what others aren't willing to do is the fastest path to standing out in a crowded digital market. You'll learn how to build omnipresence on a small budget, how to create a content and outreach volume that makes you unignorable, and why consistency beats polish every single time. If you've ever felt like you're the best-kept secret in your industry, this episode is your instruction manual for ending that. Join the community at www.audiobookschool.com

Objections don't kill deals — being unprepared for objections kills deals. In this episode, Dr. Shena breaks down how top closers anticipate resistance before it ever reaches the table, why "I need to think about it" and "it's too expensive" are almost always stalls rather than rejections, and how to build your own rebuttal library so you never freeze in a sales conversation again. You'll learn how to hear the objection underneath the objection, how to stay calm and agreeable while still moving the sale forward, and how to ask for the decision after you answer instead of drifting into another follow-up cycle. This is Grant Cardone's objection-handling discipline translated into practical language for small and mid-sized business owners. Join the community at www.audiobookschool.com

Interest is not a decision, and one message is not follow-up. In this episode, Dr. Shena breaks down the two numbers that quietly decide how much revenue your business collects: speed to lead and total touches. You'll learn why serious operators respond to new interest in minutes instead of days, why it commonly takes eight to twelve touches after someone raises their hand before they move, and why most business owners quit at touch two and then blame the market. You'll walk away with a simple, repeatable follow-up cadence you can run across calls, texts, email, and social so no interested buyer ever goes cold on your watch again. This is Grant Cardone's follow-up discipline applied to a small business calendar. Join the community at www.audiobookschool.com

Most small businesses aren't failing because of the economy, the competition, or the market — they're failing because they're underpriced and undercapitalized. In this episode, Dr. Shena breaks down why being the cheapest option in your market is one of the fastest routes to going out of business, and why low prices quietly destroy your service quality, your margins, and your confidence. You'll learn how to reconnect with the real value you deliver, how to build a pricing posture that funds growth instead of just covering expenses, and how to raise your rates without apologizing or losing the clients who actually matter. Drawing on Grant Cardone's teaching that the number one reason businesses fail is that their prices are too low, this conversation will push you to price like a company that intends to scale. Join the community at www.audiobookschool.com

Growth without structure leads to burnout, inconsistency, and results that are impossible to repeat. In this episode, Dr. Shena breaks down why you can’t 10X anything that isn’t built on systems and why “I just work harder” is not a scaling strategy. You’ll learn how to document what works, turn it into simple repeatable processes, and start building a business that can function and grow without every outcome depending on your personal heroic effort. This conversation applies Grant Cardone’s 10X thinking to the world of operations and execution so that your discipline and ambition are backed by real infrastructure. Join the community at www.audiobookschool.com

Hesitation kills deals, while certainty builds trust and drives decisions. In this episode, Dr. Shena unpacks how your internal level of conviction shows up in your tone, timing, and willingness to ask directly for the business—and how prospects feel that instantly. You’ll learn how to clarify the value of what you offer, communicate outcomes with confidence, and remove the weak, apologetic language that quietly sabotages your close rate. Drawing on Grant Cardone’s no-excuses approach to sales, this episode will help you step into a more authoritative, service-driven posture when you present and close. Join the community at www.audiobookschool.com

AI is not coming—it’s here, and it’s already changing how fast serious players can move. In this episode, Dr. Shena unpacks how to use AI as a force multiplier so you can move with more speed, more accuracy, and more consistency without losing your voice or your judgment. You’ll learn how 10X producers think about leverage, why AI is just one more tool in your leverage toolbox, and specific places you can plug it into your workflow to save time and increase output. This episode will challenge you to stop being intimidated by technology and start using it in alignment with Grant Cardone’s “massive action” and leverage principles. Join the community at www.audiobookschool.com