Where the Wild Things Were centers on the exploding, contentious national conversation about the nature of childhood and parenting in the postwar US emblematized by Dr. Spock's Baby and Child Care. Renowned scholar Henry Jenkins demonstrates that the language that shaped a growing field of advice literature for parents also informed the period's fictions—in film, television, and elsewhere—produced for and consumed by children. In particular, Jenkins demonstrates, the era's emblematic child was the boy in the striped shirt: white, male, suburban, middle class, Christian, and above all, American.

Weaving together intellectual histories and popular texts, Jenkins shows how boy protagonists became embodiments of permissive child rearing, as well as the social ideals and contradictions that permissiveness entailed. From Peanuts comic strips and TV specials to The Cat in the Hat, Dennis the Menace, and Jonny Quest, the book reveals how childhood and the stories about it became central to Cold War concerns with democracy, citizenship, globalization, the space race, science, race relations, gender, and sexuality. Written by a former boy in a striped shirt, Where the Wild Things Were explores iconic works, from Mary Poppins to Lost in Space, contextualizing them through a critical but respectful engagement with the core animating ideas of the permissive imagination.