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The Art of the Start 2.0

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The Art of the Start 2.0

De : Guy Kawasaki
Lu par : Sean Mangan
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Acheter pour 35,77 €

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À propos de ce contenu audio

The Art of the Start 2.0 is Guy Kawasaki's classic best-selling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

Whether you are an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

©2015 Guy Kawasaki (P)2016 Bolinda
Développement commercial et entrepreneuriat Management Management et direction
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Bonne écoute !
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    Le plus pertinent
    Thanks Guy for putting this all together in such a clear, dense and comprehensive way.
    Straight to the point with enough examples to explain and enough degressions to passionate.
    Wish I integrated at least 10% of it..
    Only downside, a faster reading would be welcome and save the wonderful reader's voice and diction when speeding up brings density while making his voice robotic..

    Great knowledge to grasp ! Very good reader

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