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  • Ready, Fire, Aim

  • Zero to $100 Million in No Time Flat
  • De : Michael Masterson
  • Lu par : Sean Pratt
  • Durée : 12 h et 10 min
  • 4,7 out of 5 stars (12 notations)

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Ready, Fire, Aim

De : Michael Masterson
Lu par : Sean Pratt
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    Description

    If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

    Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to:

  • Start a business from scratch and make it profitable quickly
  • Keep a growing business growing
  • Get other people to do almost all the hard work for you, so you are free to do the fun stuff
  • Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time
  • Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.

    Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.
  • ©2008 Michael Masterson (P)2008 Gildan Media Corp

    Ce que les auditeurs disent de Ready, Fire, Aim

    Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.
    Global
    • 4.5 out of 5 stars
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    Interprétation
    • 4.5 out of 5 stars
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    Histoire
    • 5 out of 5 stars
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

    Trier par :
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    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars

    Simple et efficace

    J'ai appris beaucoup dans ce livre. Je recommande. Il est très constructif et structurant quand on veut développer une entreprise

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    • Global
      3 out of 5 stars
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    • David
    • 01/06/2008

    Something for everyone, and something not

    Interesting book, with good ideas, especially in the opening chapters. The structure of the book is discussing how to move a business through each "phase" of it's life, bracketed in terms of gross revenues. This is good for a publisher, I suppose, since it appeals to someone in every category of business...from a $25k/year starter, to a $200m corporation. However, from the reader's point of view, it means that one section will likely be VERY relevant, and all others won't. I have some passing intellectual curiousity about the best strategy to move my business from $10m/year to $50m/year, but right now only the first part (getting to $1m/yr in revenue) is really practical for my business...everything else is interesting, but I can't apply it. It seems like everyone will have this problem...one of two of the "bracketed" how-to lessons will be interesting and relevant, and the others won't really affect you.

    All in all, worthwhile, but don't expect to enjoy the entire book...just the parts that match the current state of your business.

    45 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    Image de profile pour Adam
    • Adam
    • 14/05/2008

    Best Business Book in a Long Time

    This is one of the best business books I have read in a long time. It is imminently practical and based on common sense. In a nutshell, the book discusses the importance of taking action but intelligent action) and accelerating failures. As an attorney, I have seen so many people spend all their focus on creating corporations, printing business cards, creating expensive web sites, hiring 'branding experts' and marketing consultants, all before they make their first sale. Most successful entrepreneurs take a more action oriented approach where they first get some business in the door and then worry about improving things. I highly recommend the book.

    25 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      4 out of 5 stars
    Image de profile pour LA
    • LA
    • 27/12/2011

    This is a Fire Starter for Entrepreneurs

    What did you love best about Ready, Fire, Aim?

    I really, really like how merciless the author is in identifying the most important things an entrepreneur needs to attend to while reaching for growth and glory. I won't spill the beans in this review, but suffice it to say that 3 years into my own journey, this book hit me square between the eyes with messages/lessons I really needed to hear.

    The book is not written to simply motivate us and give us encouragement; it's a blueprint for how to THINK about what we're doing on a day to day basis.

    If you were to make a film of this book, what would be the tag line be?

    The tag line would read: Entrepreneurs, pay attention!

    Any additional comments?

    The only drawback for me is the author's references to his vast experience building businesses in multiple and various industries, though only giving examples from a very select 2 or 3. I don't mind if he's only been in 2 or 3 industries; I only mind the grand-standing without delivering substance on the claim. This is a very small detraction for me, but worth mentioning so others may not feel the same level of surprise as I did.

    Overall, I am really grateful to have listened to this book!

    15 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    Image de profile pour Paramjit
    • Paramjit
    • 11/12/2008

    Awesome for entrepreneurs who are starting off

    Anyone who is starting as an entrepreneur or is in Stage 1 of his business (i.e. revenue less than i million), will find this book extremely useful. The bulk of the material on this book is for this class of entrepreneurs. There is also a lot of information for Stage 2 businesses (revenue from 1 to 10 million). There is also some information for bigger businesses, although not much.

    I find this audio awesome because Michael Masterson speaks from experience and not from theory. There is nothing like tapping onto the experience of a seasoned serial entrepreneur.

    After listenning to this, the entire business plan for my business venture became crystal clear.

    For those who are not entrepreneurs or are not planning to start a business, will not be able to relate to this book. But for those who are just starting out, this is a GEM! And for those already having running businesses, this would also be helpful as it can give you insights you never imagined.

    11 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      3 out of 5 stars
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    • Amazon Customer
    • 15/02/2014

    Straight forward and empowering

    Any additional comments?

    Coming from a phase 1 business, 0-1 million, it was good to hear about where to focus now. There are some great practical ideas shared that get missed by many, like selling to validate your product before spending time/money on branding. As the book goes on to address business phases where you bring in 10 million +, it started to get intimidating, but there was some great management and leader insights drawn from it all.
    Great narration!

    6 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • todor
    • 21/10/2019

    Incredible

    This is hands down the most helpful book for an aspiring business builders, delivered with one of the best narrations I have ever heard thus far.

    5 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • Daniel Kilburn
    • 12/05/2020

    Seems to be a good roadmap to business success.

    Excelent narrative on business building with a view of what could be. I'll need to re-listen in order to reinforce the lessons.

    4 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    Image de profile pour Van
    • Van
    • 18/10/2009

    Interesting read before starting a business

    Very interesting way to look at things, opposite to many people's normal way of working. You cannot plan everything and expect perfection from the first try. Experience will teach you how to improve aim after you have fired. Good reading from a person with lots of experience to earn enough credibility.

    4 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Ofer Eyal
    • Ofer Eyal
    • 22/10/2018

    Dead Center

    A practical, experienced-based, no BS, step-by-step guide. Concise to the point yet seasoned with just enough true-life stories of both shining success and educating failure.

    In a way I wish I have read it when starting my first business - though reading "Ready, Fire, Aim" whilst starting my fifth entrepreneurial project just makes me value each sentence much more.

    Well done and deserving of all praise.

    3 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Todd Luttenegger
    • Todd Luttenegger
    • 10/10/2019

    Best Business Book Ever Written

    Everyone owning or wanting to start their own business needs to read this book. He goes over how to grow and scale a business using information from over 50 businesses and the similarities. A must read if you want to be successful!

    2 personnes ont trouvé cela utile

    Trier par :
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    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
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      5 out of 5 stars
    Image de profile pour S. Zabot
    • S. Zabot
    • 21/03/2018

    eins der besten Hörbücher

    die ich je gehört habe. Sehr viele hilfreiche Tipps und Informationen.

    ich werde es direkt nochmal anhören.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
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      5 out of 5 stars
    Image de profile pour Florian Steiner
    • Florian Steiner
    • 09/12/2019

    Best book on business development

    This book is full of useful tipps and insights and the best one I‘ve read or listened to about business development.