Couverture de Practical Pet Business - Episode 31 - In store events promotions and more

Practical Pet Business - Episode 31 - In store events promotions and more

Practical Pet Business - Episode 31 - In store events promotions and more

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 On this episode of Practical Pet Business, Lorin and Rob dive deep into a topic every pet business owner has wrestled with — in-store events and promotions. Are they really worth it? Do they bring lasting value, or do they just drain your time, your team, and your bottom line? From small, simple in-store happenings to big, buzz-worthy community events, Lorin and Rob explore the full spectrum of what goes into planning, running, and following up on an event. They discuss the positives and negatives — the excitement, energy, and community connection that events can create, versus the challenges, disruptions, and costs that can come with them. They break down what makes an event effective and manageable — How to determine the right scale for your store and audience. When to keep it simple versus when a larger production might make sense. How to make sure everyone — from your team to your vendors — knows their role and responsibilities. And most importantly, how to know whether your event is truly benefiting your customers and your business, or if it’s become a burden that’s taking more than it gives. Lorin and Rob also share ideas for fresh, relevant event types that today’s pet parents actually want to attend — ones that drive engagement, loyalty, and meaningful connections, rather than just foot traffic. From educational experiences to collaborative promotions and online/offline hybrids, they’ll help you rethink what a “successful event” looks like in today’s pet retail world. So before you plan your next adoption day, grooming demo, or seasonal sale, tune in for an honest, experience-based look at what works, what to avoid, and how to make every event align with your purpose, your brand, and your customers’ needs. All of this and more — on this insightful episode of Practical Pet Business.
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