Résultats lu par "Mike Sullivan" dans Toutes les catégories

TRAGEDY AND HOPE, unabridged and uncensored, shows the years 1895-1950 as a period of transition from the world dominated by Europe in the nineteenth century to the world of three blocs in the twentieth century. With clarity, perspective, and cumulative impact, Professor Quigley examines the nature of that transition through two world wars and a worldwide economic depression. As an interpretative historian, he tries to show each event in the full complexity of its historical context. The result is a unique work, notable in several ways.

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.