Résultats lu par "Marcia Yudkin" dans Toutes les catégories

Increase your understanding of psychological diversity and its impact in business. If you're in business and love hanging out with other people as much as you can, it's essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.

What to call your book? It’s a dilemma that has many novelists, nonfiction authors and writers of children’s books gnashing their teeth. Others give their book title little thought, only to discover later that they’ve made a massive error. Brainstorming a Better Book Title gives you an effective titlefinding process to follow. More than 150 analyzed examples make the stakes of this search very real. Discover how to avoid titles that could cause problems for your book and learn how to identify and select your best options.

Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing. This audiobook describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public, social media, promotional videos and other common marketing activities while being true to their personality.

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

What’s wrong with you is what’s right with you. To get more done, slow down and sleep more. When you don’t know something, believe what feels like a guess. These are just a few of the eye-opening, empowering concepts in Inspired! How to Be More Original, Insightful and Productive in Your Work.Grounded in psychological studies, historical examples and testing with writers and artists, Inspired! offers paradoxes that turn your creative blocks upside down and your hidden strengths right side up.

Do you have a published book you want to convert for sale on Kindle or ideas for a series of Kindle originals? Whether you write fiction or nonfiction, discover all the angles for success on Kindle and the other ebook marketplaces (Nook, iBookstore, Kobo, etc.). Enjoy an ever-growing stream of additional income, new readers around the world, a fresh credential as an author, and a second life for content you already have on hand. Learn from someone with a deep background in traditional publishing, marketing, and entrepreneurship.

Lick procrastination and writer's block permanently, now. Based on years of creativity research and with its techniques tested at dozens of workshops, No More Writer's Block! demonstrates how to shed self-defeating judgments and get moving on any long-delayed project today. Whether you've put off work on your firm's annual report or the Great American Novel, this program gives you the gentle kick in the pants and practical tools you need.

Get started writing for magazines, and learn to make a living at it. Through examples, explanations and tips, Writing Articles About the World Around You demonstrates how to generate original and saleable article ideas using information that is part of your everyday life. Even if you live in Nowheresville, you'll learn how to recognize topics and angles that can interest editors at magazines and newspapers. Learn to use your experience, on-the-job knowledge, and everyday life to develop how-to articles, reviews and opinion pieces, and more.

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.