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Are you building a business—or just a job you can’t sell? If you're a business owner, especially in a service-based or founder-led business, Your Baby Is Ugly will change how you think about growth, success, and exit strategy. This book is your wake-up call—and your blueprint. In this brutally honest and highly actionable guide, nationally recognized exit planning expert Justin Goodbread pulls back the curtain on why over 80% of businesses never sell… and what you can do to make sure yours does.

Most business owners are banking on one thing: selling the business they built. But here’s the wake-up call. Four out of five never make it to the closing table. That means decades of sacrifice, stress, and sweat... wasted. But it doesn’t have to be that way. In The Ultimate Sale, exit planning expert and award-winning entrepreneur Justin Goodbread hands you the exact blueprint to turn your business into a sellable asset, whether you're planning to exit in 2 years or 20.