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When Drew Hastings was seven years old, his father, also named Drew Hastings, left the family, remarried, and had another son, named Drew Hastings. “Suddenly there were three Drew Hastings,” Hastings writes, “me, the one who left me, and the one who replaced me.” And so begins a life-long pursuit of a name, and one long, slow skid toward the realization that we’re all just making it up as we go along. The son of a single mother, Hastings picks his way through suburban and urban Ohio, obsessed with proving himself against the backdrop of the counterculture of the Sixties and Seventies.

The journey taken by The Business of Living is remarkable. Starting out as a one-person show in Hollywood in the mid-1990s, (directed by Bob Oedenkirk of Better call Saul fame) it was then introduced nationally via the syndicated morning radio show, The Bob and Tom Show, where it quickly gained a cult following. The author gave numerous “seminars” before going into seclusion around 2008. Followers of his methods have long debated – is it satire or a valid path to success? You be the judge.