Résultats de "Randy Olson" dans Toutes les catégories

In this ground-breaking and original book, Lincoln but Trump, Randy Olson introduces a whole new quantitative component to both narrative structure and, crucial for today’s world, messaging. Here, for the first time ever, are two very simple but powerful “narrative metrics” that now make possible the “narrative diagnosis” of content. The metrics do for storytelling the same thing a doctor does to assess your health — i.e. they tell you if you have a problem.

All things ABT, start to finish. Host Dr. Randy Olson a decade ago formulated the ABT Narrative Template built around the three words And, But, Therefore. It is now the centerpiece of his books, "Houston, We Have A Narrative," "Narrative is Everything," and "The Narrative Gym." In this weekly hour long post he will discuss observations, applications and implications of this powerful tool that is at the core of his narrative training program and effective communication of all forms.

The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report...pretty much all communication. There is no other audiobook on the ABT framework. There is no other analytical model for narrative structure like the ABT framework. This is a new and unique resource.

Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story - and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic.