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Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.

Why do smart leaders make terrible choices about breakthrough ideas? Phil McKinney spent 40 years making high-stakes innovation decisions — as HP's CTO and now CEO of CableLabs. Each week, he shares the thinking frameworks and decision patterns that separate breakthroughs from expensive mistakes. No theory. No hype. Just what actually works. Running weekly since 2005. Full archive at KillerInnovations.com

A podcast for the creative mind with a short attention span. Each episode will challenge you to create ideas by asking unique, funny & sometimes crazy questions. With this short-format show of 5 minutes, you can spend more time innovating and less time listening. The show's host, Phil McKinney, is an award-winning innovator whose technologies and products are used by 100's of millions of people every day. He is the host of the award-winning podcast, Killer Innovations, and author of the award-winning book, Beyond The Obvious. Phil retired as the CTO of HP at the end of 2011. This show is ...