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A podcast series about creative thinking, creative business, and creative life. For people in creative marketing, or anyone who is creative for a living. We are Paul Kitcatt and Chalice Croke, and we've worked in creative marketing for years. This is some of what we've learnt - we hope it helps. We want to make everything better.

Margaret Woodruff is slowly dying in a care home. When her son is presented with the chance of exceptional care in her final months, he finds the offer hard to resist. Winifred is assigned to Margaret’s care. She’s a Helper: a new kind of carer that’s capable, committed and completely tireless - because she’s a synthetic human being. Under Winifred’s care Margaret’s health improves beyond everyone’s expectations, and Winifred begins to learn from Margaret what it means to be alive. But how will Winifred use what she learns from Margaret - and what does she truly want from her?