Recently, and very briefly, 168 Things was the number one business podcast in Sierra Leone. In this episode, Paul Kitcatt interviews Simon Robinson, the famous creative director, about many things, but mainly about being creative and writing. It's full of pearls of wisdom born of long experience, and we offer them to the whole world, but especially to our valued listeners in Sierra Leone. We would love to hear from you. We hope you find this episode useful and entertaining.

If your clients are fucking up the planet, what can you do?

Find someone who’s unfucking the planet – in the exact opposite way to your clients – and give them your time pro bono

Call it karmic offsetting.

The big brands have all the money, and all the power. They pay us to create desire. We know how to make people want more, more, more. The result is a planet on fire, oceans full of plastic, animals going extinct – ad people didn’t create this state of affairs, but we sure helped. We have powerful skills. We’re persuasive.

This is our superpower.

We’re not here to berate you, and make you feel bad about yourself or the industry. You’re nice, good people who have values and ethics and you’re charming and fun. So help save the planet by using your superpower for good.

There are many organisations and campaigns who need you. They don’t have the money and resources of your clients.

To fond out more, go to
probonomundi.org

or contact us on 168things@gmail.com

Sporting analogies are popular in business - for obvious reasons. Winning and losing, teamwork, roles within the team, etc. can be useful ways to think about what we do. But I think there's something more important about sport, and its relevance to creative business. In this episode I talk about why going to watch a fairly unsuccessful football team matters, and what that has to do with being creative.