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Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.

Mindy Weinstein, PhD, is a global marketing expert, researcher, professor and author of The Power of Scarcity. This podcast will help you excel professionally by taking psychological principles and applying them to your career and business. No matter your industry or job, you will discover practical and easy tools you can use to improve your business, sales and career today.