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Welcome to The Reality of Business, the go-to podcast for insights, stories, and straight-talking advice on all things business.With over two decades of running Reality Training, Bob & Jeremy have coached thousands, spoken at global conferences, and worked with businesses of all sizes - from start-ups to household names. Their experience, paired with their unique storytelling style, makes this podcast a must-listen for anyone looking to sell smarter, lead better, and think differently about business.What You’ll Get🎙️ Expert insights & strategies to transform your approach 😂 Honest, ...

Welcome to The Reality of Contact Centres, the essential podcast for advisors, agents, team leaders, managers, and directors in the contact centre industry.Hosted by Bob Morrell & Jeremy Blake, experienced sales trainers and executive coaches, this podcast draws on decades of training thousands of contact centre professionals worldwide. If you're looking for expert advice, fresh strategies, and real-world insights to help your contact centre excel, evolve, and exceed expectations, you’re in the right place.What You’ll Learn:📞 How to boost customer engagement & satisfaction 📊 Proven ...

Rewritten and updated for 2020 and beyond, The Perfect Storm offers realistic, practical, and inspired ideas, presented in a series of short chapters offering advice and useful tips. Based on 20 years experience in marketing, selling, analysis, and management, this book brings together the most useful strategies and some that many have forgotten that will really help you forge meaningful business growth during challenging times.

Welcome to The Reality is Sales Training, the podcast that demystifies sales training and reveals how it drives real business success.With over 20 years of global sales training experience, Bob Morrell & Jeremy Blake have helped businesses of all sizes transform their sales teams. Whether you’re a sales professional, manager, or business leader, this podcast will challenge your thinking, sharpen your skills, and show you what it really takes to sell more effectively.What You’ll Learn:❓ Does sales training really work? (Spoiler: Yes, and we’ll show you why.) 📈 What’s the ROI of ...

For more than twenty years we have been training salespeople. One of the most common behaviours we have observed is when they resort to Disloyal Bonding. This term means, bonding with your customer in a way that is clearly and explicitly working with that customer, against your own organisation. It is a form of dishonest behaviour.