Résultats de "Barbara Caver" dans Toutes les catégories

For fans of Chanel Cleeton’s Next Year in Havana, a real-life story of how a young woman’s five-day trip to Cuba, her mother’s birthplace, completely changed her view of herself as a second-generation American. When Barbara Caver was growing up in South Carolina, her Cuban roots were as...

The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.