Résultats de "Christopher Nicole" dans Toutes les catégories

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.

22 writers talk about their memorable excursions and the act of walking, and share their creative observations. In these six series, taken from BBC Radio 3's The Essay, an array of novelists, poets, journalists and biographers chart the varied and inspiring walks they have taken around Britain and elsewhere. Here are treks taken at daybreak and after dark; in winter and in spring; in the footsteps of the past; and - in the case of Robert Macfarlane - along the ridges of the South Downs.

A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.

Business media “platforms” and social media platforms have a problem. The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.

Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.

From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.

The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives. And in the wake of the 2020 COVID-19 pandemic, it’s clear this desire for freedom is more desirable than ever.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Vous pensez connaître vos chansons préférées ? Détrompez-vous.Derrière Leurs Mots, c’est un voyage court mais intense dans les coulisses des paroles qui nous touchent.De l’art à l’histoire en passant par la littérature, découvrez les inspirations cachées qui transforment une chanson en chef-d’œuvre.En 5 minutes, redécouvrez la musique comme vous ne l’avez jamais entendue. Vous n’écouterez plus jamais vos morceaux de la même façon.

Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

Yugoslavia, 1941. Yugoslavia - hitherto neutral - finds itself at war with Germany as the pro-Nazi government is overthrown and replaced by a pro-Allied administration. The staff at the British Embassy make hasty plans to leave the country, but one of the military attachés, Captain Tony Davis, is separated from his comrades. Together with a motley crew of refugees, Davis escapes into the mountains of the west and begins a breathtaking series of adventures as he encounters the remnants of the Serbian army, the dreaded Ustase terrorists and, eventually, the Partisans.

Les enfants, les amis, l'environnement, le job, le quotidien... Au micro de Christophe Nicolas, 2 ou 3 générations se chicanent autour d'un sujet.Le tout, chez Fred, le meilleur apéro dînatoire d'Europe. Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

Altmetall: Der Power-Metal-Podcast. Gespräche über die gute alte Zeit des Power Metal mit Christopher Bär und Nicolas Merkel. https://anchor.fm/altmetall

We feel like parents in a fairy tale turned to stone by a curse and condemned to stand like statues with our hearts thudding in our chests as our son plays wild games, all alone in the palace. He sees us, he knows us, he expects us always to be in our right places - but he has no idea that we are human, too. David is 11 years old. He is happy, healthy and affectionate. He loves school, climbing trees and Disney songs. But he's also profoundly autistic.

Another thrilling adventure for Anna Fehrbach. 1953: Anna Fehrbach, now happily married, is enjoying her Bahamian hideaway. Its been three years since the Russians last attempted to arrest her for her attempt on the life of Joseph Stalin, and she's beginning to believe that her archenemy, Lavrenty Beria, has abandoned the chase. But when Anna is lured into one last job for the CIA, she is plunged back into the Russian orbit....

Germany, 1945: The Third Reich has collapsed and MI6 are retiring beautiful but deadly Anna Fehrbach, aka the Countess von Widerstand. But Anna is still wanted by the Russians for an attempt on the life of Stalin, and when they trace her to her Scottish refuge where she's under the care of her MI6 handler and lover Clive Bartley, Anna escapes the only way she knows how: She shoots her way out....

The end of the war has not allowed beautiful but deadly Anna Fehrbach to retire. Working for the SS her principal antagonist was the Soviet Union, and to Joseph Stalin and his henchman Lavrenty Beria she remains the most wanted of all war criminals. Although under the aegis of the CIA, the Russians remain on her trail and elaborate plans are being laid for her capture and execution....