Titres dans Commerce

Phil Knight, director general de Nike, nos cuenta por primera vez la auténtica historia detrás de la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo.

Als junger, abenteuerlustiger Business-School-Absolvent auf der Suche nach einer Herausforderung lieh Phil Knight sich von seinem Vater 50 Dollar und gründete eine Firma mit einer klaren Mission: qualitativ hochwertige, aber preiswerte Laufschuhe aus Japan importieren. In jenem ersten Jahr, 1963, verkaufte Knight Laufschuhe aus dem Kofferraum seines Plymouth Valiant heraus und erzielte einen Umsatz von 8000 Dollar. Heute liegen die Jahresumsätze von Nike bei über 30 Milliarden Dollar. In unserem Zeitalter der Start-ups hat sich Knights Firma Nike als Maßstab aller Dinge etabliert und sein "Swoosh" ist längst mehr als nur ein Logo.

Bankers, philanthropists, scholars, socialites, artists, and politicians, the Warburgs stood at the pinnacle of German (and, later, of German-American) Jewry. They forged economic dynasties, built mansions and estates, assembled libraries, endowed charities, and advised a German kaiser and two...

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

La storia di Gabrielle Bonheur Chanel, la brunetta dagli occhi penetranti, determinata e audace, è la storia del riscatto di una donna che superò ogni ostacolo fino a diventare Mademoiselle Coco, fondatrice e regina dell'impero Chanel. La donna implacabile che, armata di forbici e un senso dello stile impareggiabile, sconvolse non solo la moda, ma il modo stesso di concepire la femminilità.

In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team.

The cofounder of BET and first African American woman billionaire shares her deeply personal, “highly readable” (Kirkus Reviews) journey through love and loss, tragedy and triumph—an inspiring story of overcoming toxic influences, discovering her true self, and at last finding happiness in...

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

Ranked as one of the richest men in the world, Jeff Bezos is undoubtedly an expert in business and an extraordinary entrepreneur. Now, this biography is here to unveil how Bezos’ life and philosophy helped him build one of the web’s largest stores. From the early days of Amazon to its journey to becoming a massive business empire, Jeff Bezos: Biography of a Billionaire Business Titan delves into Jeff Bezos’ life, achievements, and legacy.

Bill Browder iniciou sua vida adulta como um rebelde de Wall Street cujos instintos o levaram para a Rússia logo após a queda da União Soviética. E foi ali que ele fez fortuna. Esta é a trajetória de um ativista por acidente. Ao longo do caminho, ele expôs casos chocantes de corrupção no país e por muito pouco não consegue escapar com vida. Seu advogado russo, Sergei Magnitsky, não teve tanta sorte assim: terminou na cadeia, onde foi torturado até a morte.

Tthe scale of the deception…beggars belief” (New York Post) in this definitive account of history’s largest—and longest-running—financial fraud by Bernie Madoff by renowned investigative journalist Richard Behar. Some $68 billion evaporated during Bernie Madoff’s epic confidence game...

“Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell.” —Time Barbie and Ruth is the remarkable true story of the world’s most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product...

Ma vie et mon œuvre: De la ferme du Michigan aux usines de Detroit, suivez le parcours exceptionnel d'Henry Ford. Dans "Ma vie et mon œuvre", le fondateur de Ford Motor Company vous dévoile les secrets de son succès. Autobiographie d'Andrew Carnegie: De l'Écosse à l'Amérique, un destin hors du commun. Andrew Carnegie, le roi de l'acier, vous ouvre les portes de son univers dans cette autobiographie passionnante.

D'abord publié en 1923, Mémoires d'un spéculateur, est la biographie de l'un des plus grands spéculateurs de tous les temps : Jesse Livermore. Il demeure à ce jour le livre le plus largement lu et recommandé par les professionnels de la finance en ce qui concerne l'investissement, la bourse et le trading. Ce livre, riche de conseils pratiques vous fera gagner de nombreuses années sur les marchés financiers et vous évitera de tomber dans les pièges de Wall Street.

DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.

The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era...

A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.

The “stirring” (Washington Post) story of how Nobel Prize winner Muhammad Yunus invented microcredit, founded the Grameen Bank, and transformed the fortunes of millions of poor people around the world In 1983, Muhammad Yunus established Grameen, a bank devoted to providing the poorest of...

Restaurateur, entrepreneur, and New York Times bestselling author Danny Meyer reveals the secrets of his widely admired leadership philosophy and the tools he uses to build an energized, cohesive, and motivated culture. In 2006, Danny Meyer owned eleven restaurants, was nurturing a single...