Titres dans Commerce

A inspiradora jornada do empresário que transformou uma pequena farmácia de manipulação em Curitiba no Grupo Boticário — com cerca de 3,7 mil lojas no Brasil e presente em outros quinze países. Miguel Krigsner costuma dizer que "há momentos na vida em que não tem como ser 'mais ou menos'. É tudo ou nada". Assim foi quando, ainda jovem, decidiu cursar farmácia e resolveu que iria empreender. Começou com uma botica, que cresceu aos poucos, com ajuda de empréstimos e a compra de um estoque que pertencera a Silvio Santos.

Este audiolibro está pensado para las personas que trabajan en el mundo de los negocios y que desean maximizar su potencial para obtener resultados óptimos. Cada una de estas leyes es indispensable para que puedas realizar tu potencial. La transgresión de cualquiera de estas leyes puede costarte meses de frustración y poco rendimiento. Mientras escuchas, tómate unos momentos con cada ley y evalúa honestamente tu conducta y comportamiento. Sólo necesitas una idea nueva para cambiar la dirección de tu vida.

Gary Stevenson ist ein Mathe-Genie und erhält ein Stipendium für die London School of Economics, an der er das Trading Game gewinnt. Der Preis: ein Praktikum bei der Citi Bank, die das Talent des Studenten erkennt und ausnutzt. Stevenson wird zum erfolgreichsten Trader, den die Bank je hatte. Er macht für sie Milliarden und wird selbst Millionär. Gleichzeitig verarmen Familie und Freunde. Er erkennt: Die Banken treiben den Untergang der Weltwirtschaft bewusst voran. Er selbst ist verantwortlich für den sozialen Abstieg anderer Menschen.

Ken Blanchard transformed modern leadership theory through unlikely means—by catching people doing things right. Written with warmth and humor, this authorized biography reveals how a mediocre student who was told he "couldn't write" became a bestselling author and a globally renowned management expert.

In the summer of 1987, Payam Zamani fled Iran. As a member of the Baha'i Faith, he had already survived years of religious persecution at the hands of Islamic fundamentalists. Taking the only path available to him, he escaped to Pakistan through the Emptiness Desert: a harrowing five-day trek through one of the hottest, driest, and most hostile regions on the planet. Twelve years later, he and his brother set records when the company they founded hit a $1.2 billion valuation on Wall Street.

NEW YORK TIMES BESTSELLER An “outstanding new intellectual biography of John Maynard Keynes [that moves] swiftly along currents of lucidity and wit” (The New York Times), illuminating the world of the influential economist and his transformative ideas “A timely, lucid and compelling...

Legastheniker und Versager. Mit 16 Jahren bricht Richard Branson 1968 die Schule ab. Deren weitsichtige Einschätzung seiner Zukunft: Knacki oder Millionär. Nicht einmal drei Jahre später eröffnet er in der Oxford Street den ersten Virgin-Plattenladen und landet kurz darauf mit einem Plattenvertrag seinen ersten Millionen-Deal. Damit legt Branson den Grundstein seiner Virgin Group, die heute mehr als 20 Milliarden Dollar Umsatz erwirtschaftet und mehr als 50 000 Menschen beschäftigt.

One of TIME Magazine's Must-Read Books of the Year "The joys of Sun’s memoir lie in the absurdity of her tasks: coaxing a famous athlete to a company party, sourcing Mitt Romney’s phone number on a deadline, coordinating private-jet departures… It’s [Sun’s] personal revelations that...

Edward Louis Bernays (November 22, 1891 - March 9, 1995) was an American pioneer in the field of public relations and propaganda. A nephew of Sigmund Freud, Bernays touted the idea that "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." His books include Crystallizing Public Opinion (1923), Propaganda (1928), Public Relations (1945) and The Engineering of Consent (1955). The following recording was made in 1986.

Step into the world of P. T. Barnum, the master of showmanship and a pioneering entrepreneur, with his timeless classic The Art of Money Getting. This book is not just a guide; it's a treasure trove of wisdom and practical advice from a man who built an empire from scratch. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone looking to improve your financial acumen, Barnum's insights will inspire and empower you to achieve your financial goals.

From the finance editor of The New York Times, an insightful and illuminating examination of Bill Gates—one of the most powerful and provocative figures of the past four decades—and an exploration of our national fixation on billionaires. Few billionaires have been in the public eye for as...

The astounding yet true rags-to-riches saga of a homeless father who raised and cared for his son on the mean streets of San Francisco and went on to become a crown prince of Wall Street. At the age of twenty, Chris Gardner arrived in San Francisco to pursue a promising career in medicine...

WALL STREET JOURNAL BESTSELLER From Michael Dell, renowned founder and chief executive of one of America’s largest technology companies, the inside story of the battles that defined him as a leader In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the...

From the renowned iconoclast investor comes a brilliant account of sixty years spent hunting for value and sidestepping bubbles in a changing financial world When Jeremy Grantham entered the investment business in the 1960s, he brought the thrifty Quaker values and Yorkshire independence he had...

Take a captivating journey into the heart of one of the world’s most iconic whiskey brands with Jack Daniels: Behind the Bottle. This comprehensive book uncovers the incredible story of the distillery, tracing its roots from its humble beginnings to its rise as a global powerhouse in the...

'I had never seen a cement plant in my life. I had no idea about limestone deposits or the cement industry in Gujarat. And I had never negotiated an industrial agreement. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' The year...

As one of Marriott’s first franchisees, Bruce White built a highly successful and widely respected hospitality company. From roadside hotels to some of the largest and most experiential urban hotels in the United States, White’s visionary leadership led to the development of over 200 hotels and 60 independently branded restaurants across the country. For four decades, he inspired hospitality entrepreneurs, introducing groundbreaking concepts such as the first dual- and tri-brand hotels.

Schiffy: The Life and Times of Somebody You Probably Don't Know, But Should is the story of David "Schiffy" Schiff, an internationally recognized as the go-to Orals Coach for some of the world's largest companies and has helped them win billions of dollars by securing highly lucrative government and defense contracts. Schiffy has successfully leveraged his four Emmy Awards for directing to help people tell their stories in a profound and differentiating way.

He’s the richest man alive, the loudest presence online, and the only person seriously planning to die on Mars. Elon Musk’s journey is unlike any other — from bullied kid in apartheid South Africa to the most polarizing figure on Earth. He built PayPal, nearly destroyed Tesla, crashed rockets for fun, and now controls the internet’s favorite town square. But this isn’t just a story about companies. It’s about simulation theory, brain chips, artificial intelligence, flame-throwers, and Mars.

Aspirin changed medicine forever. But that was just the beginning. BAYER is the untold story of how one pharmaceutical company helped invent modern chemistry, aligned with fascism, trademarked heroin, used forced labor at Auschwitz, rebranded, rebounded, and quietly became one of the most powerful corporations on Earth. From industrial dyes to global drugs, from war crimes to billion-dollar cancer settlements, this book traces the long arc of Bayer’s rise and what it reveals about the system behind modern medicine. This isn’t just a company history. It’s a century of power, pain, and profit.