Titres dans International

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of 21st-century democracy.

South Korea's extraordinary economic and technological transformation after the Korean War (1950-1953) is often referred to by observers and historians as the "Miracle on the Han River." The nation underwent an astonishing makeover from being one of the poorest countries to become the 12th largest economy in the world and 4th in Asia. South Korea also became one of the most technologically advanced countries in a short span. As in other capitalist economies, some people have benefited from the economic and technological attainments, while others have been left out....

What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.

Senti parlare spesso di "trading", "investimenti automatici", "fare soldi online", "spread", "forex" e argomenti simili? Oppure vuoi semplicemente imparare a gestire i propri risparmi in autonomia ma non sai da dove cominciare? Allora sei nel posto giusto! C'è una sovrabbondanza di informazioni, il più delle volte contraddittorie su questi argomenti; purtroppo il web, dando voce a "tutti", permette anche di divulgare informazioni poco valide o fuorvianti, che mandano letteralmente le persone fuori strada con conseguente perdita di tempo, soldi e salute.

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

A “masterful” (Foreign Policy), authoritative, and timely look at the unprecedented economic war the United States and its European allies are waging against Russia after Vladimir Putin’s invasion of Ukraine that “reads like a detective novel” (Nassim Nicholas Taleb)—written by a...

 The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one based on services and consumption by providing insight that helps shape effective strategy.  

Laleh Khalili reflects on the hidden stories behind late capitalism, from seafarers abandoned on debt-ridden container ships to the nefarious reach of consultancy firms and the cronyism that drives record-breaking profits. Piercing, wry, and constantly revealing, Extractive Capitalism brings vividly to light the dark truths behind the world's most voracious industries.

THE LEADING FORECAST ON THE GLOBAL IMPACT OF US TRADE TARIFFS 'An exceptionally sensible, clear-headed and original thinker' The Financial Times 'A very timely book on the new, fractured world'***** The Sunday Times 'The best book on the future of the global economy'***** The International...

World history began in the Persian Gulf. The ancient port cities that dotted its coastlines created the first global seaboard, a place from where faiths and cultures from around the world set sail and made contact. More than a history, The Center of the World shows us that contradictions that define our modern age have always been present.

An authoritative, insightful, and highly engaging history of the twentieth-century global economy, updated with a new chapter on the early decades of the new century. Global Capitalism guides the listener from the globalization of the early twentieth century and its swift collapse in the crises of 1914–45, to the return to global integration at the end of the century, and the subsequent retreat in the wake of the financial crisis of 2008.

From the author of the acclaimed ‘Mr. China’ comes another rollicking adventure story – part memoir, part history, part business imbroglio – that offers valuable lessons to help Westerners win in China. In the twenty-first century, the world has tilted eastwards in its orbit; China grows...

Award-winning historian Frank Dikötter explores how the People’s Republic of China was transformed from a backwater economy in the 1970s into the world superpower of today. His account is the first to be based on hundreds of previously unseen archival documents, from the secret minutes of top party meetings to confidential bank reports. Unfolding with great narrative sweep, this riveting, richly detailed chronicle recasts our understanding of an era that both the regime and foreign admirers celebrate as an economic miracle.

McKinsey earns billions advising almost every major corporation as well as countless governments, including Britain's, the USA's and China's. It boasts of its ability to maximise efficiency while making the world a better place. Its millionaire partners and network of alumni go on to top jobs in the world's most powerful organisations. And yet, shielded by non-disclosure agreements, its work remains largely secret—until now. In this propulsive investigation, two prize-winning journalists reveal the reality. 

Mächtig wie kein anderes Unternehmen, doch viel zu vielen unbekannt. Noch nie hat es ein Imperium wie BlackRock gegeben. Mehr als vier Billionen Dollar verwaltet der amerikanische Vermögensverwalter. Keine Bank, kein Fonds hat annähernd so viel Einfluss. BlackRock investiert, analysiert und berät Großinvestoren, Finanzministerien, Notenbanken.

Penguin presents the unabridged, downloadable audiobook edition of The Fourth Industrial Revolution by Klaus Schwab, read by Nicholas Guy Smith. The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink...

The Arbitrage Bands Trading System — where tradition meets transformation in the pursuit of trading excellence. What if you could predict market trends, time your trades with precision, and make confident investment decisions — without relying on guess work? Investing in Indicators takes you beyond the basics, offering a deep dive into the world of technical analysis with tools and strategies that work in real markets. This comprehensive guide breaks down the complexity of investing indicators into simple, actionable steps.

YouTubeチャンネル登録者数100万人突破！（2026年１月現在） YouTube視聴回数１億2300万回！！ 経済・歴史・政治など、わかりやすく中立的な解説に、視聴者から「なるほど、やっとわかった」「ありがとう」の声多数 世界経済の全体像をつかむ、最短ルートで解説 アメリカ・中国・ロシア・ヨーロッパ、そして日本……