Titres dans Écriture et publication

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

“One of the great reporters of our time and probably the greatest biographer.” —The Sunday Times (London) From the two-time Pulitzer Prize-winning author of The Power Broker and The Years of Lyndon Johnson: an unprecedented gathering of vivid, candid, deeply moving recollections about his...

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

Following his essential writing guide, This Year You Write Your Novel, award- winning author Walter Mosley delivers an eloquent treatise on the craft of fiction writing—part writing guide, part study of the mechanics of the genre. In his essential writing guide, This Year You Write Your Novel...

Это один из тысячи диалогов, которые ежедневно можно услышать в книжном магазине, и один из миллиона вопросов, на которые приходится отвечать книготорговцу. На все эти вопросы вы найдете ответы, если прочитаете «Байки книготорговца». Но главное — поймаете ту атмосферу, ради которой становятся продавцами книг, и познакомитесь с самыми разными людьми, которые заходят в книжный, — иногда вовсе не затем, чтобы купить очередной бестселлер.

Enter your villain era with this indispensable resource for game masters and players eager to breathe life into their campaigns with captivating villains and complex antiheroes. In the varied and diverse worlds of tabletop RPGs, there are a myriad of genres, play styles, and creative...

From the Pulitzer-prize winning reporters who broke the news of Harvey Weinstein's sexual harassment and abuse for the New York Times, Jodi Kantor and Megan Twohey, the thrilling untold story of their investigation and its consequences for the #MeToo movement On October 5, 2017, the New York...

An indispensable guide in the bestselling Save the Cat! story structure series that reveals the 15 essential plot points needed to make any young adult novel a success, from an accomplished novelist and the author of Save the Cat! Writes a Novel. In Save the Cat! Writes a Young Adult Novel...

In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.

A definitive collection of wisdom on every style of writing and a celebration of the transformative power of the written word from one of the most influential writers and thinkers of the modern age, C. S. Lewis, the beloved author of the Chronicles of Narnia series, Mere Christianity, The...

50th Anniversary Edition—With a new foreword on what Watergate means today. “The work that brought down a presidency...perhaps the most influential piece of journalism in history” (Time)—from the #1 New York Times bestselling authors of The Final Days. The most devastating political...

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.

Wonderbook has become the definitive guide to writing science fiction and fantasy by offering an accessible, example-rich approach that emphasizes the importance of playfulness as well as pragmatism. The book features sidebars and essays from some of the biggest names working in the field today, including George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, and Karen Joy Fowler. For the fifth anniversary of the original publication, Jeff VanderMeer has added writing exercises, creating the ultimate volume of inspiring advice.

Writing in the Glory will take you on a journey to help you find your voice and live from your heart. By doing the exercises in Writing in the Glory, you will be activated to begin the process of writing your first book.

Nel tracciare la storia del giornalismo italiano il libro prende le mosse dalla nascita delle prime gazzette secentesche, segue le vicende della stampa registrandone il ruolo via via crescente nella società e si chiude quando il giornalismo stampato, già affiancato da quello radiofonico e televisivo, entra in un futuro contrassegnato dai nuovi media elettronici. Criterio ispiratore è quello di coniugare le vicende salienti del giornalismo con gli eventi politici, sociali ed economici più rilevanti della storia italiana nell'arco degli ultimi quattro secoli.

Durante muchos años, Cayetana Fitz-James Stuart, duquesa de Alba, quedó sepultada bajo demasiados estereotipos que no hacían justicia a un personaje fascinante. Este libro rescata a la mujer y al icono que marcó una época, se convirtió en una de las personas más famosas y admiradas del mundo y contribuyó, como pocas, a abrir España a la modernidad. Ella fue el mejor exponente de una aristocracia que se codeaba con escritores y artistas, que abrazaba la cultura y la moda, y que disfrutaba de una vida cosmopolita con amistades por todo el mundo.

All social groups have ideals for behavior, even though ethics vary among different cultures and among individuals within each culture. In trying to understand why, Churchland brings together an understanding of the influences of nature and nurture. She looks to evolution to elucidate how, from birth, our brains are configured to form bonds, to cooperate, and to care. Conscience delves into scientific studies, particularly the fascinating work on twins, to deepen our understanding of whether people have a predisposition to embrace specific ethical stands.

From the New York Times bestselling author of How to Be a Woman and Moranthology comes a collection of Caitlin Moran’s award-winning London Times columns that takes a clever, hilarious look at celebrities, society, and the wacky world we live in today—including three major new pieces...

Over the years, I’ve written multiple novels, and I have condensed my best tips and practices to bring you How to Write Your First Novel: A Guide for Aspiring Fiction Authors. No matter your plan for publishing your novel, you first need to write the book. I’ve broken down the critical elements of success in two parts: your writing habits and your writing craft.