Titres dans Écriture et publication

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

50th Anniversary Edition—With a new foreword on what Watergate means today. “The work that brought down a presidency...perhaps the most influential piece of journalism in history” (Time)—from the #1 New York Times bestselling authors of The Final Days. The most devastating political...

A Guide to Self-Publishing Your Book in Multiple Formats is both a book and a course on this topic. This is the first in the series, and the next book will delve more into how to set up your book on different platforms. In later classes and books, we'll talk about how to market and promote your books.

INSTANT NATIONAL BESTSELLER From the bestselling author of The Secret Life of Bees and The Book of Longings: an intimate work on the mysteries, frustrations, and triumphs of being a writer, and an instructive guide to awakening the soul. When Sue Monk Kidd was in high school, a home...

A Handful of Earth, A Handful of Sky: The World of Octavia E. Butler offers a blueprint for a creative life from the perspective of award-winning science-fiction writer and “MacArthur Genius” Octavia E. Butler. It is a collection of ideas about how to look, listen, breathe — how to be in...

"The Elements of Style" is an American English writing style guide in numerous editions. The original was written by William Strunk Jr. in 1918, and it was published by Harcourt in 1920, comprising eight "elementary rules of usage," ten "elementary principles of composition," "a few matters of form," a list of 49 "words and expressions commonly misused," and a list of 57 "words often misspelled."

100 anni fa nasceva James Baldwin, un immenso scrittore americano. Nero e omosessuale, ha raccontato la lotta per i diritti civili come pochissim_ altr_ negli USA e fa parte di un pantheon ideale cha va da Rosa Parks ad Angela Davis, da Martin Luther King a Malcom X. In occasione del centenario della nascita di quest’autore ancora troppo poco conosciuto in Italia e molto amato all’estero e da chi lavora nel settore editoriale, Nel nome di James è il podcast dove sette importanti intellettuali italian* lo raccontano da diverse prospettive.

Cosa è successo alla scuola? Come pos­siamo risollevare le sorti dell’istituzione più importante per il futuro del Paese dopo una fase difficile come quella che sta af­frontando? Dovremmo partire dagli insegnati motivati e capaci che la sorreggono nonostante i molti ostacoli e dal serbatoio di vitalità degli studenti. E poi naturalmen­te occorre ridare all’istruzione le risorse e la centralità che merita.

What makes a romance novel a romance? Writing a well-structured romance isn't the same as writing any other genre - something the popular novel and screenwriting guides don't address. The romance arc is made up of its own story beats. Told in conversational (and often irreverent) prose, Romancing the Beat is like sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure - the way she does with her clients, some of whom are regular inhabitants of the best-seller lists.

Roy Peter Clark, one of America's most influential writing teachers, offers writing lessons we can draw from 25 great texts. Where do writers learn their best moves? They use a technique that Roy Peter Clark calls X-ray reading, a form of reading that lets you penetrate beyond the surface of a...

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

Wonderbook has become the definitive guide to writing science fiction and fantasy by offering an accessible, example-rich approach that emphasizes the importance of playfulness as well as pragmatism. The book features sidebars and essays from some of the biggest names working in the field today, including George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, and Karen Joy Fowler. For the fifth anniversary of the original publication, Jeff VanderMeer has added writing exercises, creating the ultimate volume of inspiring advice.

There's a mantra real writers know but wannabe writers don’t. And the secret phrase is this: "Nobody wants to read your shit." Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.

This is the third in the series on creating print books and e-books. The audiobook covers: creating the final file format for print books and e-books; deciding on the format; publishing on CreateSpace or IngramSpark; getting an ISBN - deciding on size; pricing and color printing; and suggested order for publishing books.

McEwen espouses the pleasure to be found in slowing down, both for the ease and comfort of the thing itself (taking time to go for a walk, to write down one's dreams, to read, to talk, to pray), and for its impact on creativity. There are chapters on walking, talking, drawing, dreaming, on "making space", on pausing/praying, on telling stories. World Enough and Time is aimed at the educated general listener, could be used as a creative primer, and will be of interest to creative-writing students and artists in every genre.

Constance Hale, the best-selling author of Sin and Syntax, zooms in on the colorful world of verbs. Synthesizing the pedagogical and the popular, the scholarly and the scandalous, Hale combines the wit of Bill Bryson with the practical wisdom of William Zinsser. She marches through linguistic history to paint a layered picture of our language - from before it really existed to the quirky usages we see online today. She warns about habits to avoid and inspires with samples of brilliant writing.

One of the most prolific and influential investigative journalists of her generation, Marie Brenner has brought countless fascinating people—politicians, activists, journalists, and private citizens—to life through her writing. Now, for the first time, her profile of the nefarious...

Do you struggle with stilted dialogue? Whether you're starting your first or fiftieth book, creating realistic dialogue will be vital to making your world come alive for readers.

They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you’ve already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.

William Strunk, Jr., a professor of English literature at Cornell University, penned The Elements of Style in 1918 as a guide for his students in the proper use of grammar and composition.