Titres dans Marketing et ventes

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Désir, éthique, packaging, manipulation, fidélisation... L'essentiel des notions de marketing, pour tous ceux qui souhaitent découvrir la discipline dans une démarche professionnelle ou personnelle. Qu'on le veuille ou non, le marketing fait partie de notre vie quotidienne : nous sommes confrontés à plus de 20 000 objets par jour, dont beaucoup portent un logo ; nous sommes soumis à plus de 3 000 messages de nature publicitaire par jour ; et nous connaissons en moyenne 5 000 noms de marque. Or le marketing est souvent mal compris.

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

Ce podcast est la version audio des articles du blog de la Performance Commerciale de Lève-toi et Vends et aussi des vidéos et newsletter que je diffuse sur le site nicolascaron.fr (http://nicolascaron.fr) J’y traite des sujets de la prospection, de la vente, de la négociation, de management commercial et aussi de développement personnel quand il peut nous aider à vendre ! Si vous aimez le fond et le ton des épisodes vous aimerez sans doute également le ton de la Trilogie de la Vente (https://nicolascaron.fr/la-trilogie-de-la-vente/) qui sert également de base à mes ...

Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - "Cap sur l'Océan Bleu : au-delà de la concurrence". Cette suite du bestseller mondial "Stratégie Océan Bleu" révèle comment survivre et prospérer dans cette ère de concurrence économique impitoyable. "Cap sur l'Océan Bleu" vous montrera comment éviter les luttes fatigantes pour quelques misérables gains au milieu de la concurrence acharnée de l'océan rouge et pour vous concentrer à atteindre les marchés vierges et la croissance exponentielle des océans bleus.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Dan Henry is a Wall Street Journal best-selling author of Digital Millionaire Secrets, professional speaker, founder of multiple million-dollar companies including GetClients.com, the CRO and Co-Founder of CloseDeals.com, and one of the most influential entrepreneurs in the world.

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary.

Les Héros de la vente est le podcast qui vous permettra de devenir le meilleur vendeur de votre boite. Ecoutez les interviews de spécialistes exceptionnels sur l'ensemble des sujets autour de la vente. Apprenez les fondamentaux, appliquez les conseils opérationnels de nos experts et progressez dans cet art qu'est la vente pour devenir le Héros de votre discipline Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

Bienvenue sur Moment de Vérité, le podcast qui vous aide à mieux présenter vos idées ! Mon nom est Bruno CLÉMENT, je suis le cofondeur de ZEPRESENTERS, un cabinet de conseil en stratégie narrative et mon métier c’est d’aider les gens à exprimer clairement leurs idées et de les présenter efficacement en toute circonstance...de la machine à café au palais des congrès ! Depuis 2020, je partage depuis dans ce podcast des conseils concrets issus de notre methodologie, la Pleine Confiance®. Si vous avez envie d’en savoir plus sur notre offre de conseil, formations et de ...

Plongez dans l'univers Amazon FBA , du e-commerce et des Marketplaces. Interviews d'experts, partageant stratégies et astuces pour booster vos ventes. Animé par Jérôme Scat, expert Amazon depuis 2016, cockpitLAB est le Podcast à écouter pour propulser votre business E-commerce 🚀 #AmazonFBA #AmazonKDP #AmazonMERCH #SEO #NoCode #Shopify #Dropshipping #Business #Wordpress Rejoignez-nous pour des conseils exclusifs et découvrez notre formation Amazon FBA IMPACT, Vendre plus et mieux sur Amazon FBA et les marketplaces Abonnez-vous et propulsez votre business E-commerce dans la ...

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

UNSTUCK: Marketing for Founders is the no-fluff, high-impact podcast for entrepreneurs, solo-founders, SaaS builders, AI tool creators, coaches, consultants, and agency owners who want to grow without wasting time or budget.Each episode delivers practical insights, marketing strategies, and proven growth tactics you can implement immediately - whether you're scaling your first digital product or refining your service-based business. From funnel optimization and messaging clarity to lead generation, pricing psychology, and performance marketing - this show cuts through the noise.Hosted by a ...