Titres dans Marketing et ventes

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a...

Bienvenue dans Megabar, le podcast qui ouvre en grand les portes des entreprises les plus attractives de France ! Ici, pas de blabla corporate : on entre direct dans le vif. Avec des entreprises qui font envie*. Et la crème des DRH pour ouvrir avec nous le capot. Candidats en quête d'une boîte où vous épanouir ? RH et DRH à la recherche d'idées fraîches pour booster votre marque employeur ? Vous êtes au bon endroit. Toutes les 2 semaines, on lève le rideau sur la vraie vie en entreprise : culture interne, coulisses RH, expériences collaborateur... *entreprises qui font envie ? ...

Twenty Ninja Sales Secrets for growing a successful book of business. Through proven interactions - when exposing new and existing customers to your products and services - this guide provides you with the skills and techniques that sales professionals use. These skillful techniques will help you to build a committed clientele who will consistently call you FIRST for solutions. I provide sample situations - and offer sales secret alternatives to the traditional conversations - that will explode your business.

Are you a personal trainer? Are you looking to grow your business, but are not sure how to get started? Then this short book is for you. 14 Ways To Get More Personal Training Clients helps you understand what you need to do in order to scale up by recognizing the type of business that you have and then choosing the right strategy. It helps you navigate through the complexities of promoting yourself in this digital age, and provides step-by-step instructions for social media marketing.

Maîtriser le non-dit : Transformez votre vie grâce au pouvoir du langage corporel. Dans un monde rapide, le succès ne repose pas seulement sur les mots, mais aussi sur la façon dont on les exprime. Le langage corporel est un atout puissant, tant dans la vie personnelle que professionnelle.

LE PODCAST EST EN PAUSE ⏸️ Il revient dès novembre avec de nouveaux épisodes dans lesquels je te partagerai les coulisses (en mode build-in-public) de la création de mon nouveau podcast. Pour que tu puisses à ton tour, créer et lancer ton podcast, étape par étape 😉 En attendant, tu peux découvrir les 16 premiers épisodes du podcast et me retrouver sur Instagram à @laeti_podcastmanager (https://www.instagram.com/laeti_podcastmanager/) pour ne pas manquer la reprise. Tu rêves de lancer un podcast, mais tu ne sais pas par où commencer ? Tu te sens tétanisée à l’idée de ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. Think a win-win solution is the best way to make the deal? Think again...

Master the art of Instagram advertising and turn your followers into loyal customers with The Complete Guide to Instagram Ads. This comprehensive resource covers everything you need to create, manage, and scale profitable ad campaigns — from beginner basics to advanced targeting strategies.

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.