Titres dans Développement commercial et entrepreneuriat

Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so. Why? Because never have we had greater access to information yet at the same time we’ve never been more deficient in common sense. Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year. This is less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset.

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling...

Tout le monde a besoin d’avoir un but dans sa vie professionnelle—un but qui soit satisfait à la fois par le travail et par les personnes qui en font partie. Et cela vaut pour l’employeur comme pour l’employé. Malheureusement, trop souvent, dans le domaine de l’emploi, des expériences désagréables interfèrent avec cet objectif.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. Are you tired of wondering how much money you'll make every single month? Do you wish there was an easier way to predict your income and watch...

Mistakes That Made Me A Millionaire isn't just Kim's third book—it's her manifesto to success. Packed with never-before-revealed stories, this treasure trove of advice, secrets, and wisdom is truly worth its weight in gold. Learn what most entrepreneurs will never tell you. Avoid the mistakes that cost Kim millions to learn, but will only cost you the price of this book.

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Deaver Brown est diplômé en Histoire de Harvard avec mention Magna Cum Laude et titulaire d'un M.B.A. de Harvard, avec une formation en économie et en philosophie. Ce serial entrepreneur est l'auteur de "The Entrepreneurs Guide" publié chez Macmillan et Ballantine ainsi que de 50 autres ouvrages.

In the newly revised third edition of Value-Based Fees: How to Charge What You're Worth and Get What You Charge, best-selling author, speaker, and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model.

Twenty-five years after his life was transformed by the power of Go for No, Eric Bratton is at the pinnacle of his career. A successful entrepreneur, he has built a life most would envy. But when the opportunity to realize his lifelong dream of owning a premier golf course appears, he finds himself facing the same fears and doubts that plagued him decades ago.

Plus qu’un simple manuel technique, ce livre se veut aussi une source de conseils précieux pour celles et ceux qui rêvent de se lancer dans l’entrepreneuriat. De la création de votre marque à la gestion des réseaux sociaux en passant par la fidélisation de la clientèle, vous découvrirez des stratégies éprouvées pour construire une entreprise à votre image et inspirer la confiance de vos clientes. Dans un secteur où l’esthétique et le savoir-faire se rencontrent, l’apprentissage et la pratique continue sont les clés de votre succès.

El reconocido autor de la serie Padre rico, padre pobre nos enseña en estas páginas los pasos indispensables para desarrollar nuestras habilidades financieras y aprender a tomar mejores decisiones con nuestro dinero.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

In Paralegals Should Be Millionaires, legal entrepreneur and paralegal powerhouse Jaclyn Foster delivers a bold and practical roadmap for paralegals ready to ditch traditional limits and step into entrepreneurial success. Whether you're a freelance paralegal, in-house paralegal, legal assistant, or law student exploring your options—this book will shake up how you think about your role in the legal industry and what’s possible for your future.

Vendedores Perros es un bestseller internacional que ha inspirado a pequeños empresarios, vendedores y dueños de negocio en todo el mundo por casi una década. Su mensaje es claro: la diferencia entre tener "una idea millonaria" y realmente ser millonario, es tu habilidad para vender tu idea, concepto, servicio o producto. Ya sea que estés buscando trabajo, reclutando un excelente equipo, vendiendo un servicio, incrementando tu capital, o simplemente convenciéndote... las ventas es tu habilidad número uno.

Growth has been both an unspoken and an explicit aim of our individual and collective striving. It governs the lives of microorganisms and galaxies; it shapes the capabilities of our extraordinarily large brains and the fortunes of our economies. Growth is manifested in annual increments of continental crust, a rising gross domestic product, a child's growth chart, the spread of cancerous cells. In this magisterial book, Vaclav Smil offers systematic investigation of growth in nature and society, from tiny organisms to the trajectories of empires and civilizations.

A veteran Pulitzer Prize-winning journalist shadows the top thinkers in the field of Artificial Intelligence, introducing the breakthroughs and developments that will change the way we live and work. Artificial Intelligence has been “just around the corner” for decades, continually...

In 2015, world leaders came together in Paris and signed an agreement to save the planet. Ten years later, we have made little progress on the ground, and the climate crisis is worse than ever. We've mostly figured out what we need to do, but not how to get it done—and time is running out. In this groundbreaking new book, World Resources Institute President and CEO Ani Dasgupta explores how to orchestrate change at speed and scale.