Résultats Éditeur "W. F. Howes Ltd" dans Sciences exactes

Our brain is recreating the world in its own way—most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? Luckily, our brain can estimate: it allows us to reconstruct the world as we know it, and live in it. However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases.

Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Odell sees our attention as the most precious - and overdrawn - resource we have. 

The discovery of radium in the late 19th century prompted a flurry of experiments to scope the limits of its potential applications. Half Lives tells the fascinating, curious, sometimes macabre story of the element through its ascendance as a desirable item - a present for a queen, a prize in a treasure hunt, a glow-in-the-dark dance costume, a boon to the housewife and an ingredient in a startling host of consumer products - to its role as a cure-all in everyday 20th-century life.  

Challenging the listener to take control and to stop hiding behind excuses for a bad night's sleep, neurologist W. Chris Winter explains the basic, often counterintuitive rules of sleep science. Dr Winter explores revolutionary findings, including surprising solutions for insomnia and other sleep disturbances, empowering listeners to stop taking sleeping pills and enjoy the best sleep of their lives.

What is it really like to be a brain surgeon, to hold someone's life in your hands, to drill down into the stuff that creates thought, feeling and reason? In this brutally honest account, one of the country's top neurosurgeons reveals what it is to play god in life-and-death situations. Henry Marsh gives us a rare insight into the intense drama of the operating theatre and the exquisite complexity of the human brain.

What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building? This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables; it kicks them over.

In one of the most exciting and accessible explanations of The Theory of Relativity in recent years, Professors Brian Cox and Jeff Forshaw go on a journey to the frontier of 21st century science to consider the real meaning behind the iconic sequence of symbols that make up Einstein's most famous equation, exploring the principles of physics through everyday life.

The news is full of hotly debated divergent claims about the impacts and risks of climate change. Lawrence Krauss, one of the world's most respected physicists and science populizers, cuts through the confusion by succinctly presenting the underlying science of climate change. The audiobook provides a unique, clear, accurate and easily accessible perspective of climate science and the risks of global inaction. 

Michael McCarthy, one of Britain's leading writers on the environment, proposes this joy as a defence of a natural world which is ever more threatened and which, he argues, is inadequately served by the two defences put forward hitherto: sustainable development and the recognition of ecosystem services. Drawing on a wealth of memorable experiences from a lifetime of watching and thinking about wildlife and natural landscapes, McCarthy presents a new way of looking at the world.

We are constantly bombarded with inaccurate, contradictory and sometimes misleading information - until now. Ben Goldacre masterfully dismantles the dubious science behind some of the great drug trials, court cases and missed opportunities of our time. He also shows us the fascinating story of how we know what we know, and gives us the tools to uncover bad science for ourselves.

From the plains of ancient Mesopotamia to the rolling hills of medieval England to the vast sheep farms of modern-day Australia, sheep have been central to the human story. Starting with our Neolithic ancestors' first forays into sheep-rearing nearly 10,000 years ago, these remarkable animals have fed us, clothed us, changed our diet and languages, helped us to win wars, decorated our homes and financed the conquest of large swathes of the earth.

Until very recently, scientists believed our brains were fully developed in childhood. Now, thanks to imaging technology, we know that the brain goes on developing and changing right through adolescence into adulthood. So, what makes the adolescent brain different? Why does an easy child become a challenging teenager? And why is it that many mental illnesses begin during these formative years? Drawing upon her cutting-edge research, award-winning neuroscientist Sarah-Jayne Blakemore explains how adolescence is fundamental to how we invent ourselves.

Brian Clegg was always fascinated by Isaac Asimov's classic Foundation series of books, in which the future is predicted using sophisticated mathematical modelling of human psychology and behaviour. Only much later did he realise that Asimov's 'psychohistory' had a real-world equivalent: game theory. Originating in the study of probabilistic gambling games that depend on a random source—the throw of a dice or the toss of a coin—game theory soon came to be applied to human interactions: essentially, what was the best strategy to win, whatever you were doing?

Science’ hilariously exposed the tricks that quacks and journalists use to distort science, becoming a 400,000 copy bestseller. Now Ben Goldacre puts the $600bn global pharmaceutical industry under the microscope. What he reveals is a fascinating, terrifying mess.

In this fascinating exploration, geneticist Bryan Sykes turns his sights on the United States, one of the most genetically variegated countries in the world. From the blue-blooded pockets of old-WASP New England to the vast tribal lands of the Navajo, Bryan Sykes takes us on a historical genetic tour, interviewing genealogists, geneticists, anthropologists, and everyday Americans with compelling ancestral stories.

The most recent research tells us that seaweed is one possible solution for our future on the planet. It could feed human beings, reduce plastic pollution, absorb enough carbon to cool the atmosphere, reconstruct generative ecosystems, treat certain illnesses that are incurable today, replace land livestock farming that exhausts the environment, and give jobs to coastal populations. The seaweed revolution is a hope for tomorrow!

The field of mind-body medicine is plagued by wild claims that mislead patients and instil false hope. But as scientists in a range of fields uncover solid evidence that our minds influence our bodies quite profoundly, there is now great promise, too. Jo Marchant attempts to use scientific research to find out if alternative medicines work; if our thoughts, beliefs and emotions influence our physical health; and if we can train our brains to heal our bodies.

Following 10 years of detailed investigation, documentary film-maker Guillaume Coudray presents a powerful examination of the use of nitro-additives in meat. As he reveals, most mass-produced processed meats, and now even many ‘artisanal’ products, contain chemicals that react with meat to form cancer-causing compounds. He tells the full story of how, since the 1970s, the meat-processing industry has denied the health risks because these additives make curing cheaper and quicker, extending shelf life and giving meat a pleasing pink colour.

In a contest of change, which century from the past millennium would come up trumps? Imagine the Black Death took on the female vote in a pub brawl, or the Industrial Revolution faced the Internet in a medieval joust - whose side would you be on? In this hugely entertaining book, celebrated historian Ian Mortimer takes us on a whirlwind tour of Western history, pitting one century against another in his quest to measure change.

What should I wear? More than ever, we are told it should be something new. Today, the clothing industry churns out 80 billion garments a year and employs every sixth person on Earth. Historically, the apparel trade has exploited labour, the environment and intellectual property. Best-selling journalist Dana Thomas has travelled the globe to discover the visionary designers and companies who are reclaiming traditional craft and launching cutting-edge sustainable technologies to produce better fashion.