Résultats pour "The Business" dans Neuroscience et neuropsychologie

A paradigm-shifting study of neurodivergent women—those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder—exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and...

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

You may feel as if you don't control your emotional energy, that it's an inevitable consequence of the world around you and the forces bearing down on you. But that's not the case. To reach your full potential, you can learn to recognize and harness the energy in your brain. Leading neuropsychologist Julia DiGangi will teach you how through eight "codes." Some of the codes will surprise you. All will fortify you. You will learn why these codes work and how to apply them to your own challenges through exercises and reflections.

A revolutionary new theory showing how we can predict human behavior-from a radical genius and bestselling author Can we scientifically predict our future? Scientists and pseudo scientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, astonishing new...

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will...

Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers' trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent—and more costly. If you read (or listen to) nothing else on trust, listen to these ten articles.

We all have that moment when something feels off - a coworker twisting your words, a boss claiming your work, or a teammate smiling while quietly sabotaging you. You try to stay professional, tell yourself you’re overthinking, yet you know someone is shaping outcomes you can’t see while you pay the price. You keep pushing, hoping effort will beat politics, but it doesn’t because manipulators win by playing a hidden game with rules you were never told.

Are you ready to unlock the true potential of your mind? Have you ever wondered how some individuals thrive under pressure while others falter? What if you could develop a mindset that not only endures but excels in the face of adversity? With personal stories, research, and practical exercises, Warrior Mindset 2.0 is essential for business professionals, athletes, students, or anyone facing personal challenges. Ready to achieve unparalleled mental toughness and peak performance? Transform your resilience with Warrior Mindset 2.0.

Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown tell you why and how to access all the brains in your business.

The brain is the most complex and magnificent organ of the human body represented by a mesh of biology, genetics, and temperament. Composed of 100 billion neurons, each neuron connected to 10,000 other neurons. Our brains are filled with mystery and revelations, processing a constant stream of sensory data. Our brain controls awareness of the environment, including voluntary and involuntary movement. It looks forward to life with optimism and fervent aspirations. It can promote success or demise, depending on how and what it thinks.

Uma viagem inédita ao cérebro, à mente e à forma como os pensamentos são construídos e levam à ação do ser humano, para o bem ou para o mal. Assim se pode definir “Neuromanagement – Cérebro e a gestão de pessoas e organizações” , surpreendente audiolivro do professor de neurociência Flávio Maneira. Ele tem passado os últimos anos fazendo palestras sobre o cérebro e como melhor usá-lo, inclusive para os negócios, no Brasil e no exterior.

"Do the Hard Things First: Defeating Shiny Object Syndrome" is your essential guide to conquering distractions and achieving your goals. This book dives deep into the root causes of Shiny Object Syndrome (SOS), offering practical strategies and real-life applications to help you stay focused and productive.

Viele Autor*innen haben die Gewohnheiten von Supertalenten beschrieben, die Spitzenleistungen erbringen. Doch Adam Grant zeigt: Wir alle können Großes erreichen! Denn unser Fortschritt hängt nicht davon ab, wie hart wir arbeiten, sondern davon, wie gut wir lernen. Unsere Entwicklung ist keine Frage der Talente, die uns gegeben sind, sondern der Einstellung. Grants Forschungen beweisen: Wenn wir gezielt unsere vorhandenen Fähigkeiten stärken und neue Motivationsstrukturen aufbauen, können wir unsere verborgenen Potenziale heben und Dinge erreichen, die wir nicht für möglich gehalten hätten!

"A powerful, generous and unforgettable book." - Seth Godin "A wondrous lens on healing ourselves and our world in this strangest and hardest of times." - Krista Tippett We are all born with the wonder switch in the "on" position, but somewhere along the way, our wonder is crushed. And that's...

From one of the most innovative neuroscientists at work today, an investigation into the bias toward optimism that exists on a neural level in our brains and plays a major part in determining how we live our lives. Psychologists have long been aware that most people maintain an often...

We have spent decades optimizing our waking hours, but what about the precious hours after we doze off (or try to)? As the most active time for our brains and the most important element to a calmer, happier life, sleep has become the topic of our times. Drawing on the success of Calm, the #1 app...

It's commonly believed that intellect, memory, and problem-solving are decided at birth – the brain you start with is only capable of growing to a certain degree. The truth is, your brain adapts and evolves daily as life unfolds around you and it is exposed to new experiences and stimuli. When you read a book, your brain strengthens neural connections related to analytical thinking and language. The simple act of going for a walk requires the coordination of spatial awareness and movement, along with dozens of other processes.

Neuroscience research is producing an almost constant stream of new discoveries that are unlocking the secrets of how our brains work. For those of us directly involved in this research of the human brain, it is a very exciting time. However, very few people outside of the neuroscience community understand these discoveries well enough to take advantage of them or apply them to their own lives in a way that gets meaningful results